TrustRadius

TechTarget Contact Data Services vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TechTarget Contact Data Services
Score 6.0 out of 10
N/A
Functioning as a contact hub, the TechTarget Contact Data Services originating from Oceanos™ ingest streams from a network of partners including traditional data companies, publishers and social media sources.N/A
TechTarget Priority Engine
Score 9.8 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
TechTarget Contact Data ServicesTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TechTarget Contact Data ServicesTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
TechTarget Contact Data ServicesTechTarget Priority Engine
Features
TechTarget Contact Data ServicesTechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
TechTarget Contact Data Services
-
Ratings
TechTarget Priority Engine
7.3
Ratings
11% below category average
Contact information00 Ratings7.60 Ratings
Company information00 Ratings7.70 Ratings
Industry information00 Ratings6.60 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
TechTarget Contact Data Services
-
Ratings
TechTarget Priority Engine
6.1
Ratings
22% below category average
Web Personalization00 Ratings7.00 Ratings
3rd party intent signals00 Ratings6.80 Ratings
Downstream intent signals00 Ratings5.70 Ratings
Account identification00 Ratings7.70 Ratings
Buyer journey tracking00 Ratings6.20 Ratings
Revenue forecasts00 Ratings4.00 Ratings
Audience segmentation00 Ratings5.50 Ratings
Conversion optimization00 Ratings5.30 Ratings
Content Syndication00 Ratings6.90 Ratings
Best Alternatives
TechTarget Contact Data ServicesTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 7.9 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
6sense
6sense
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
6sense
6sense
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TechTarget Contact Data ServicesTechTarget Priority Engine
Likelihood to Recommend
-
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(0 ratings)
User Testimonials
TechTarget Contact Data ServicesTechTarget Priority Engine
Likelihood to Recommend
No answers on this topic
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Verified User
Anonymous
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Pros
No answers on this topic
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
JG
Jerry Glascock
Business Development Rep
Read full review
Cons
No answers on this topic
  • The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
  • I would like to be able to make calls directly from TechTarget Priority Engine.
  • Give real time notification when a prospect is on our site.
Verified User
Anonymous
Read full review
Usability
No answers on this topic
Usability is great, we would love to see how strong the intent is for every keywords
Verified User
Anonymous
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Support Rating
No answers on this topic
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer
Kyle Scagnelli
Enterprise Sales Development Representative
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Alternatives Considered
No answers on this topic
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Verified User
Anonymous
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Return on Investment
No answers on this topic
  • I personally did not see a return on investment, but I believe others in the organization are having success with the platform
  • On a positive note, the insights into search behaviors and interest trends is great.
  • I recommend they develop better training for first time users specific to a variety of use cases
Verified User
Anonymous
Read full review
ScreenShots