ObservePoint vs. SAS Data Management

I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.

Incentivized

SAS/Access is well suited for companies who need to manipulate and analyze large databases and data-sets. It does the same thing as SQL, and if you already know basic SAS coding it is easier to pick up. SAS/Access works well with analyzing data from multiple data-sources at once, including large databases stored in external and virtual environments like Hadoop. Data can be easily reassembled from relational databases for use by the user. SAS/Access is not necessary if you are only pulling data from one database that you have the physical file for.

Incentivized

• Custom tagging is very important when you need specific tags tailored to your website needs.
• The dashboards are great, user friendly and you can share them with coworkers easily.

Incentivized

• SAS supports the main database connection options that allow you to optimize the performance of your extracts and loads.
• Simplicity of the syntax for a basic connection.
• Ability to configure by an administrator in a BI environment so that all users can benefit from the connection without having to establish it by themselves.

Incentivized

• UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
• Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
• Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.

• It is a versatile product but sometimes difficult to use due to the very close link with the proprietary programming language where specific knowledge is required.
• Compared to competitors on the market that offer the same functions for the integration perimeter, it is certainly very expensive.
• It is very simple to use when combined with products from the SAS suite, less so it is being used stand-alone or integrated with other well-known brands.

Incentivized

ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.

We are happy with the software and its functionality. As a SAS-shop, DataFlux is a logical choice for complex data integration.

It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.

The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.

Incentivized

I've only experienced one system availability issue in the 3 years we've been using it.

Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.

It worked as expected.

Incentivized

Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!

With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.

Incentivized

Instructor was knowledgeable and delivered the content well.

It's easy to find the information you need when you need it and it is easy to consume.

Start with small audits until you have determined what you might want to filter out.

ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.

Because SAS Data Integration Studio is the third party it seems to work equally well with all our systems. That is to say that it doesn't really work better with Microsoft or Oracle but really just seems to work equally well with all of them. It has a very powerful back-end that allows us to transform and load our data quickly and efficiently programmer time wise.

Incentivized

I have not reached an unreasonable product limitation as of yet.

• ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.

Incentivized

• The platform enabled us to have a single repository of customers to run campaigns on.
• Feedback from various campaigns is stored in a single database, which makes running A/B analysis easier.
• Helped improve data quality due to SAS Dataflux being a part of the SAS Data Management Platform.

Incentivized