Nozzle vs. SEO PowerSuite

Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool.

SEO PowerSuite is well suited for projects that are kicking off as well as projects that need audits and updates for current strategies. Anyone with an SEO project is suited and should be using SEO PowerSuite. For rank tracking, backlink tracking, content scoring and much more. This is the best tool to manage your project off the web. Just like with Screaming Frog and technical audits, there is no better full Suite of SEO tools than SEO PowerSuite.

Incentivized

• - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
• - LOTS of data, and many ways to visualize them
• - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick

• I love their report customization possibilities. The new reports are really great and fully customizable. I am able to provide my clients with different sorts of data arranged in the way I like it, makes my reports unique.
• What really impresses me is the number of different features you can find in SEO Powersuite tools. This software kind of combines all necessary features under one roof so I mostly do not need to use other SEO tools at all.
• Possibility to check rankings from different locations. This is really great, since my customers come from different regions, so I can provide country-specific results for every client.

• It is hard to understand as a novice in SEO, more hover explanations would be helpful
• I do not think they have automatic reports and notifications but this would be nice to have
• Their sign in process is a bit odd, as you sign in and then get emailed a link

• Whole domain graphical history (SEOzoom and other tools offers that)
• Scheduled rank tracking doesn't work properly on Mac (at least on mine)
• For every project I need to connect analytics and search console it should offer an option to grant access to it for several projects

Incentivized

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

Nozzle is fitting in very well between my other Trackers (SERPWoo, Serpstat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to confirm.

Incentivized

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

• Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
• Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
• It was able to track multiple key words for 3 companies quickly

• The area where we see the best ROI is with the ability to track unlimited websites and keywords. For us to track the number of keywords that we do without SEO PowerSuite it would cost more than SEO PowerSuite itself.
• Since content is so important as well as how you use your keywords in that content, the Keyword mapping feature that was just released is a great addition. We have already put it to use on a rebuild, this is allowing us to see the pages that Google has ranked a page for each keyword we track. This is really helpful in cleaning up keyword cannibalization.

Incentivized