Nielsen Marketing Mix Modeling vs. Wicked Reports

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Wicked Reports

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score1 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
Wicked Reports	N/A	N/A	Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend. The solution boasts strong reporting capabilities for both ROI and Customer cohort…	$400 per month

Pricing

Nielsen Marketing Mix Modeling

Wicked Reports

No answers on this topic

Wicked Good: $400
per month
Wicked Awesome: $600
per month
Agency: Custom Pricing

Pricing Offerings
Nielsen Marketing Mix Modeling	Wicked Reports
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Discount available for annual pricing. Introductory pricing also available.

User Ratings
	Nielsen Marketing Mix Modeling	Wicked Reports
Likelihood to Recommend	1.0 (1 ratings)	- (0 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	Wicked Reports
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Wicked Reports LLC No answers on this topic
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Wicked Reports LLC No answers on this topic
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Wicked Reports LLC No answers on this topic
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Wicked Reports LLC No answers on this topic
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Wicked Reports LLC No answers on this topic
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