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Nielsen Marketing Mix Modeling vs. TrackBee

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
TrackBee
Score 0.0 out of 10
N/A
TrackBee provides tracking of ad data and sends it back to ad platforms such as Facebook, Pinterest and Google. This gives insight into where sales are coming from and helps advertising platforms to optimize their algorithms. TrackBee can be used to generate accurate and actionable data that enables users to track, measure, and enhance campaigns at higher levels.N/A
Pricing
Nielsen Marketing Mix ModelingTrackBee
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Marketing Mix ModelingTrackBee
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Nielsen Marketing Mix ModelingTrackBee
User Ratings
Nielsen Marketing Mix ModelingTrackBee
Likelihood to Recommend
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
Nielsen Marketing Mix ModelingTrackBee
Likelihood to Recommend
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Pros
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Cons
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Alternatives Considered
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Return on Investment
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
ScreenShots