Nielsen Marketing Mix Modeling vs. Ruler Analytics

Nielsen Marketing Mix Modeling

Ruler Analytics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score1 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
Ruler Analytics	N/A	Small Businesses (1-50 employees)	Ruler Analytics is a marketing data and science company that solves measurement and attribution challenges for marketing leaders, digital marketers and marketing analysts by combining its proprietary technology, data scientist and engineers and deep marketing heritage. Ruler offers 3 key solutions: Multi-Touch Attribution - Measurement and attribution of revenue to all digital and offline touchpoints, without the limitations of 3rd party cookies,…	$179 per month

Pricing

Nielsen Marketing Mix Modeling

Ruler Analytics

No answers on this topic

Small Business: $179
per month
Medium Business: $584
per month
Large Business: $999
per month
Advanced: POA

Pricing Offerings
Nielsen Marketing Mix Modeling	Ruler Analytics
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

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Ruler Analytics offers 12-month agreements as standard, with pay monthly or pay annually options. Pricing here is indicative - Ruler Analytics can offer a quote based on monthly traffic volumes and product, data and integration requirements.

User Ratings
	Nielsen Marketing Mix Modeling	Ruler Analytics
Likelihood to Recommend	1.0 (1 ratings)	- (0 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	Ruler Analytics
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Ruler Analytics No answers on this topic
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Ruler Analytics No answers on this topic
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Ruler Analytics No answers on this topic
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Ruler Analytics No answers on this topic
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Ruler Analytics No answers on this topic
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Nielsen Marketing Mix Modeling vs. Ruler Analytics

Nielsen Marketing Mix Modeling

Ruler Analytics

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