Nielsen Marketing Mix Modeling vs. Piano Analytics

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

Incentivized

When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.

Incentivized

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

Incentivized

• It assists with following the conduct of clients when we make item developments.
• AT Internet is utilized to break down the conduct of workers on another web and Android application project.
• It is an investigation device, that empowers us to see client ventures, screen advanced KPIs, and once again use the information for promoting purposes.

• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

Incentivized

• Not so easy to make difference between users who are inside the company and those who come from other entities.
• Some concept such as "taux de rebond" are not so easily explained.
• Not so easy to rename the name of the pages consulted. For instance, if I have tagged a page as "Landing Page" but afterward I feel the name as misleading, I must ask my IT to change the name (ie "Home Page") but can't do it myself.

Incentivized

I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.

Incentivized

Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.

Incentivized

I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.

Incentivized

All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.

Incentivized

I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.

Incentivized

The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.

Incentivized

No online training

Incentivized

The support team helps us to implement AT Internet.

Incentivized

VisualIQ is 1 of 2 partners only that have access to FB impressions.

Incentivized

AT Internet suited our business needs at the best value. Adobe Analytics wasn't user friendly for non-technical employees, Google Analytics (free and premium) provided significant limitations in reporting and customization, and IBM Digital Analytics had limitations on the amount of API calls and dashboard reports you can create. Webtrends was very interesting, but we felt it was a lot of design without the same amount of value. None of these tools produced real-time data that could be reported on right away, some tools had data that you could view real-time but it wasn't in reports until 30 minutes later, or the closest thing to real-time was a 30-minute delay. AT Internet had a 4-minute delay which was crucial to our business needs. AT Internet also had the best recommendations for support, without a monthly service hour requirement, and with very responsive account managers.

Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.

Incentivized

• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

Incentivized

• Editors are able to take far more rapid decisions. This has helped drive continuous double-digit growth in RTÉ online consumption.
• It is enabling big data analytics projects which can benefit curation and service enhancement.
• Key business user tools are easy to use, aiding productivity.

Incentivized