Nielsen Marketing Cloud vs. Xaxis DMP (Turbine)

It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner.

Incentivized

• Audience building is completely intuitive and easy to do!
• The audience planner tool helps easily assess duplication across segments and audiences
• The NMC team is always there to lend a helping hand

Incentivized

• This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
• It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
• Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized