Netcore Cloud vs. Zoho Marketing Automation

This platform seems to be a perfect one for email marketing, newsletters, tracking of emails, etc. I've heard it's also a good platform for lead management, their scorring and grading, lead nurturing, building product related tracking such as API integration, retention cohorts, flows, etc. however, haven't tried that part personally.

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I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.

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• Increase in the number of customers as the conversion of users is increasing.
• Strategically targeting customers according to their taste.
• Deliver instant SMS, emails etc. which is great.
• Single click analytic reports.

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• Need a mobile app too, so that we can access it easily. It is only cloud-based.
• Costly.

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• Some of the field mappings between Leads and Deals are not always perfect.
• Social media interactions are not captured (i.e. you cannot make a case from a post)

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It's flexibility allowed for 100% adoption in our company

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Zoho custom support is fantastic. Quick responses from knowledgeable staff!

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Netcore Smartech offers much wide range of products and services instead of just the ones related to Marketing. It offers lead management, their scoring and the sales cycles which the Sales teams can also use in future. Also, it offers a lot more integrations and automations which can sincerely help sales teams define their flow and daily processes.

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Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.

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We are a professional service firm

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• Increase in revenue.
• Cost reduction.
• Lead generation, gaining new customer, retaining old customers.
• Brand and campaigns promotions easily and effectively.

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