Neon CRM vs. WildApricot by Personify

If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...

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Wild Apricot is well-suited for medium-size membership organizations with technically competent staff members. The cost of the platform (which is increasing) makes justification/ROI difficult for small organizations of non-profit associations with limited or sporadic income. The system is effective for organizations with 1200 or more active member and where the organization needs a website with a basic store. Wild Apricot will not satisfy organizations that are accustomed to robust e-commerce platforms or that operate with complicated workflows and/or complicated membership options or requirements.

• NeonCRM allows you to build events, take registrations, and customize those events. Customizations include different ticketing options, add-ons, promotions, etc.
• NeonCRM does a good job helping you track donors' activities/engagements.
• It also provides a variety of reporting mechanisms - from dashboard snapshots to graphical reports - that allow you to review programs at a glance or in-depth.

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• Controls registration through a linked series of events in the new member acceptance process: background check, orientation, and evaluation.
• Provides access to data through the export of membership, invoice, and payment tables for use with Excel, to respond to requests for queries and reporting.
• Generates renewal invoices en masse for email distribution.

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• Learning the ropes is largely accomplished by reading manuals and watching videos. I don't learn that way. I'd much prefer to be shown. I guess I'm old school.
• They can be stingy with the customer support. We bought the big package and I still wind up going back to my salesperson to help me cut through any red tape to get what I need.

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• They could have more interactivity for the contacts (vs members) designation
• Easier way to customize required fields for registration

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Neon CRM was difficult and frustrating to use without IT experience, and way to costly for the a small to mid-sized nonprofit. We believe that we lost donors due to the inaccurate report system in Neon CRM

The Neon CRM system is confusing (we had to watch video tutorials and html code to understand many of the features, many of which we did not need). Around 2022, Neon started to go downhill. Bells and whistles were added that were of no benefit (to our nonprofit) and the system became even harder to use

As stated before, they push you to read the manual or watch the video when what I want is a human being to walk/talk me through it. Like I said, maybe I am old school but that's how I learn. It's been a challenge.

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We had to hire someone to implement our donors into Neon CRM

It works. It's easy to customize for nonprofit and industry-specific categories. It does what it does well, and integrates with platforms that specialize in those areas rather than trying to be everything to all users.

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When compared to iMIS, Wild Apricot is an order of magnitude easier to implement and use. It is also a tool that can be administered without a considerable amount of outside support and expense. Wild Apricot is also a more fully integrated system that does not require complicated module licensing and the associated costs. iMIS is also much more expense than Wild Apricot Ultimate Membership Pro (UMP) is a WordPress plugin solution for managing association memberships. Since this is an add-on software, the cost is a small faction of the expense associated with Wild Apricot. The feature set of Wild Apricot is more extensive than the capabilities of of UMP, however, Wild Apricot is easier to use and understand that UMP. Being a hosted solution, Wild Apricot is also much more stable and predictable.

• Positive: Neon allows us to track, analyze, and optimize our fundraising efforts and outcomes. It is critical to our success.
• Positive: Neon works easily with our website, making donations easy for the donor.
• Positive: Neon is affordable in comparison with similar products.
• Negative: Neon is not well known (yet) so each new employees will probably need to learn it from scratch.

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• Staffing expenses have been kept flat through significant membership growth.
• Operating costs for WildApricot are reasonable, considering the functionality available.
• Managing membership renewals effectively means that we get our revenue into the bank within a predictable, reasonable time.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info