Nativo vs. TripleLift

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.

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TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

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• Easy to set up
• Good reporting
• Good support
• Provide network advertisers for unsold inventory

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• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

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• It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
• It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

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• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

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The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

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• Overall the results are positive.
• We are able to monetize the unsold inventory through its network.

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• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info