Muck Rack vs. PRNEWS.IO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Muck Rack
Score 6.9 out of 10
N/A
Muck Rack is a public relations offering from Sawhorse Media.
$5,000
per year
PRNEWS.IO
Score 0.0 out of 10
N/A
A platform to share news and stories.Using PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of media corporations. The service covers news agencies, industry-specific websites, or themed blogs that help customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning.
$6
Pricing
Muck RackPRNEWS.IO
Editions & Modules
Muck Rack
5,000
per year
PRO Account
$100
per month
Offerings
Pricing Offerings
Muck RackPRNEWS.IO
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe PRO account includes: - lists of sites that put meta tags, past date, political sites; - list of sites for betting/dating/CBD and other niches; - Dump sites in csv with all their characteristics (marking ads, type of ads, type of text, etc.), so you can work on tasks in a convenient, tabular format in a familiar environment. - A new tool is Bulk Site Checker. This is a tool for mass checking links against our directory.
More Pricing Information
Community Pulse
Muck RackPRNEWS.IO
Best Alternatives
Muck RackPRNEWS.IO
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Muck RackPRNEWS.IO
Likelihood to Recommend
5.5
(16 ratings)
-
(0 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
9.4
(4 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Muck RackPRNEWS.IO
Likelihood to Recommend
Muck Rack
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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PRNEWS.IO
PRNEWS.IO is well suited for companies or agencies looking to quickly secure media placements without having to build relationships with publishers. It’s especially useful for PR campaigns, product launches, SEO backlinking, and brand awareness efforts, particularly when time and scale are priorities.
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Pros
Muck Rack
  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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PRNEWS.IO
  • Easy-to-use interface — you can quickly find media outlets by category or region
  • Clear pricing with no hidden fees
  • Responsive and friendly support team
  • Great for building brand awareness and authority
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Cons
Muck Rack
  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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PRNEWS.IO
  • Could use more advanced filters when searching for publications
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Likelihood to Renew
Muck Rack
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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PRNEWS.IO
No answers on this topic
Usability
Muck Rack
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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PRNEWS.IO
The platform is intuitive and easy to navigate, even for first-time users. Everything from selecting sites to placing orders is streamlined. A point is lost only because more advanced filters could improve search precision.
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Support Rating
Muck Rack
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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PRNEWS.IO
No answers on this topic
Implementation Rating
Muck Rack
I was not involved with the implementation.
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PRNEWS.IO
No answers on this topic
Alternatives Considered
Muck Rack
Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
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PRNEWS.IO
It offered a better user experience and more efficient publishing workflow, which helped save time and scale link-building efforts more easily.
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Return on Investment
Muck Rack
  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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PRNEWS.IO
  • Improved brand visibility through faster media placements
  • Boosted SEO with high-quality backlinks
  • Saved time on manual outreach and negotiations
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ScreenShots

PRNEWS.IO Screenshots

Screenshot of The Online Store with more than 105 000 media outlets.