MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Screaming Frog
Score 9.8 out of 10
N/A
N/A
$149
per year
Pricing
Moz Pro
Screaming Frog SEO Spider
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Paid Version
$149.00
per year
Offerings
Pricing Offerings
Moz Pro
Screaming Frog
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual billing.
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More Pricing Information
Community Pulse
Moz Pro
Screaming Frog SEO Spider
Features
Moz Pro
Screaming Frog SEO Spider
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
7.3
Ratings
6% below category average
Screaming Frog SEO Spider
8.7
Ratings
12% above category average
Keyword analysis
8.10 Ratings
7.40 Ratings
Backlink management
7.00 Ratings
6.00 Ratings
SERP ranking tracking
7.10 Ratings
8.00 Ratings
Page grader
8.10 Ratings
10.00 Ratings
Competitive analysis
8.00 Ratings
10.00 Ratings
Site audit / diagnostics
7.00 Ratings
10.00 Ratings
Site recommendations
7.00 Ratings
10.00 Ratings
Task management
6.00 Ratings
8.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
5.9
Ratings
25% below category average
Screaming Frog SEO Spider
9.5
Ratings
22% above category average
Local SEO
5.30 Ratings
8.10 Ratings
Social SEO
5.30 Ratings
10.00 Ratings
Mobile SEO
6.20 Ratings
10.00 Ratings
Global SEO
6.80 Ratings
10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
Collects all indexed HTML pages of the site. This helps for when we are redirecting old URLs to the URLs of a clients new site.
Finds all page titles that are too long or too short and allows us to address them more quickly than waiting for a program such as Moz. It's more immediate.
If we have duplicate meta data on pages, this program allows us to find them, sort them, export them and take care of them in a timely manner. In our business (as for many) time is money.
Industry specific jargons and mentions would be helpful
Error tracking is very misleading
Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
Customizing the crawler - It takes a little bit of playing around with the settings to understand what each of them controls and what options need to be checked or unchecked to get the right amount of information.
Cannot Crawl a large site - Screaming Frog runs out of memory when asked to crawl a large site, even after playing around with memory settings and allocating additional memory.
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.
The biggest difference between DeepCrawl and Screaming Frog is cost. Screaming Frog is significantly cheaper, and fits within a budget much easier. For most websites that aren't huge it crawls quicker to. DeepCrawl is the better tool for analysing larger websites and is easier to use in some ways, with a very friendly interface and some extras features that are useful. Ultimately price was the deciding factor though.
Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
It has allowed me to make impactful and intelligent recommendations to clients. This has in turned deepened the client relationships and led to steady ongoing ROI.
It has also allowed me to diagnose interesting technical issues for non-client sites (like Forbes) which formed the basis for very cool company blog posts.
The investment is very low - this tool does 99% of what I need for a fraction of what other industry crawlers costs. Kudos to the Screaming Frog team!
