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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Semrush

    Score8.8 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Moz LocalSemrush
    Editions & Modules
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Moz LocalSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Moz LocalSemrush
    Considered Both Products
    iContact
    No answer on this topic
    Semrush
    Chose Semrush
    For the price, I think Semrush is the clear winner.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    106 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    94 Answers
    Features
    Moz LocalSemrush
    SEO
    Comparison of SEO features of Moz Local and Semrush
    Feature
    Moz Local
    -
    Ratings
    Semrush
    7.9
    152 Ratings
    2% above category average
    Keyword analysis00 Ratings8.7152 Ratings
    Backlink management00 Ratings8.2145 Ratings
    SERP ranking tracking00 Ratings8.2148 Ratings
    Page grader00 Ratings7.0127 Ratings
    Competitive analysis00 Ratings8.6147 Ratings
    Site audit / diagnostics00 Ratings8.0148 Ratings
    Site recommendations00 Ratings7.3137 Ratings
    Task management00 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Local and Semrush
    Feature
    Moz Local
    -
    Ratings
    Semrush
    8.1
    138 Ratings
    6% above category average
    Local SEO00 Ratings8.3126 Ratings
    Social SEO00 Ratings8.0104 Ratings
    Mobile SEO00 Ratings7.7111 Ratings
    Global SEO00 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Local and Semrush
    Feature
    Moz Local
    -
    Ratings
    Semrush
    8.7
    123 Ratings
    3% above category average
    Multi-domain support00 Ratings8.3113 Ratings
    Integration with web analytics tools00 Ratings9.0117 Ratings
    Best Alternatives
    Moz LocalSemrush
    Small Businesses
    No answers on this topic
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    No answers on this topic
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Moz LocalSemrush
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Moz LocalSemrush
    Likelihood to Recommend
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    iContact
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    iContact
    No answers on this topic
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    iContact
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    iContact
    No answers on this topic
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    iContact
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    iContact
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.