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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Link Explorer

    Score6.8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    Moz Link ExplorerSimilarweb
    Editions & Modules
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    Moz Link ExplorerSimilarweb
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Community Pulse
    Moz Link ExplorerSimilarweb
    Considered Both Products
    iContact
    No answer on this topic
    Similarweb LTD
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Moz Link ExplorerSimilarweb
    SEO
    Comparison of SEO features of Moz Link Explorer and Similarweb
    Feature
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Similarweb
    8.0
    13 Ratings
    Keyword analysis8.35 Ratings8.013 Ratings
    Backlink management9.07 Ratings00 Ratings
    SERP ranking tracking8.36 Ratings7.29 Ratings
    Page grader7.55 Ratings00 Ratings
    Competitive analysis9.08 Ratings9.012 Ratings
    Site audit / diagnostics8.56 Ratings00 Ratings
    Site recommendations8.05 Ratings00 Ratings
    Task management5.96 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Link Explorer and Similarweb
    Feature
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Similarweb
    -
    Ratings
    Local SEO8.36 Ratings00 Ratings
    Social SEO7.55 Ratings00 Ratings
    Mobile SEO7.55 Ratings00 Ratings
    Global SEO6.54 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Link Explorer and Similarweb
    Feature
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Similarweb
    -
    Ratings
    Multi-domain support5.45 Ratings00 Ratings
    Integration with web analytics tools9.04 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Moz Link Explorer and Similarweb
    Feature
    Moz Link Explorer
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    User Ratings
    Moz Link ExplorerSimilarweb
    Likelihood to Recommend
    8.0
    (9 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (4 ratings)
    Support Rating
    7.6
    (2 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Moz Link ExplorerSimilarweb
    Likelihood to Recommend
    iContact
    No answers on this topic
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    iContact
    No answers on this topic
    Similarweb LTD
    No answers on this topic
    Cons
    iContact
    No answers on this topic
    Similarweb LTD
    No answers on this topic
    Likelihood to Renew
    iContact
    No renewal is necessary with the free version!
    Read full review
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    iContact
    No answers on this topic
    Similarweb LTD
    No answers on this topic
    Support Rating
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    iContact
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Similarweb LTD
    No answers on this topic
    Return on Investment
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
    Similarweb LTD
    No answers on this topic
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.