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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Link Explorer

    Score6.8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    SEO PowerSuite

    Score10 out of 10
    N/ASEO PowerSuite is a SEO software tookit that includes 4 applications - Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each application helps website owners and SEOs focus on a specific aspect of search engine optimization. With Rank Tracker, the user can set up rank monitoring, analyze competitors, look for new keyword ideas and organize them in relevant keyword groups. WebSite Auditor helps to run sitewide audits for technical issues, as well as get actionable recommendation…

    $299

    per year

    Pricing
    Moz Link ExplorerSEO PowerSuite
    Editions & Modules
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Free
    $0
    forever license
    Professional
    $299
    per year license
    Enterprise
    $499
    per year license
    Offerings
    Pricing Offerings
    Moz Link ExplorerSEO PowerSuite
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Moz Link ExplorerSEO PowerSuite
    Considered Both Products
    iContact
    No answer on this topic
    SEO PowerSuite
    Chose SEO PowerSuite
    It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    Moz Link ExplorerSEO PowerSuite
    SEO
    Comparison of SEO features of Moz Link Explorer and SEO PowerSuite
    Feature
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    SEO PowerSuite
    8.4
    14 Ratings
    8% above category average
    Keyword analysis8.35 Ratings9.014 Ratings
    Backlink management9.07 Ratings8.013 Ratings
    SERP ranking tracking8.36 Ratings8.014 Ratings
    Page grader7.55 Ratings9.014 Ratings
    Competitive analysis9.08 Ratings9.014 Ratings
    Site audit / diagnostics8.56 Ratings9.014 Ratings
    Site recommendations8.05 Ratings8.012 Ratings
    Task management5.96 Ratings7.37 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Link Explorer and SEO PowerSuite
    Feature
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    SEO PowerSuite
    8.3
    14 Ratings
    9% above category average
    Local SEO8.36 Ratings8.013 Ratings
    Social SEO7.55 Ratings8.011 Ratings
    Mobile SEO7.55 Ratings8.013 Ratings
    Global SEO6.54 Ratings9.013 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Link Explorer and SEO PowerSuite
    Feature
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    SEO PowerSuite
    8.3
    14 Ratings
    2% below category average
    Multi-domain support5.45 Ratings8.511 Ratings
    Integration with web analytics tools9.04 Ratings8.013 Ratings
    User Ratings
    Moz Link ExplorerSEO PowerSuite
    Likelihood to Recommend
    8.0
    (9 ratings)
    9.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.6
    (2 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Moz Link ExplorerSEO PowerSuite
    Likelihood to Recommend
    iContact
    No answers on this topic
    SEO PowerSuite
    After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.
    Read full review
    Pros
    iContact
    No answers on this topic
    SEO PowerSuite
    • Finds keyword opportunities with the best chance to rank
    • Finds your most ominous competitors
    • Finds the opportunities for content changes that make a difference in ranking
    • Checks your site for technical issues and suggest fixes for them
    • Finds backlinks for your site and opportunities to go for
    • Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
    • Helps your organize project data and tasks in easy to use columns and filters
    • Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date
    Incentivized
    Read full review
    Cons
    iContact
    No answers on this topic
    SEO PowerSuite
    • The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
    • Due to large number of settings it takes time to learn it.
    • Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.
    Read full review
    Likelihood to Renew
    iContact
    No renewal is necessary with the free version!
    Read full review
    SEO PowerSuite
    I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.
    Read full review
    Support Rating
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    SEO PowerSuite
    I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.
    Incentivized
    Read full review
    Online Training
    iContact
    No answers on this topic
    SEO PowerSuite
    SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.
    Read full review
    Alternatives Considered
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    SEO PowerSuite
    It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.
    Read full review
    Return on Investment
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
    SEO PowerSuite
    • SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
    • Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
    • BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.
    Incentivized
    Read full review
    ScreenShots

    SEO PowerSuite Screenshots

    Screenshot of Rank Tracker is the most customizable rank checker tool you'll come across. Whether you need to check positions globally or in local search, in Google SERPs or any of the tool's 400+ search engines — Rank Tracker's got you covered. Whether you need to scan the top 50 or 1,000 search results, track keyword rankings once a week or daily, monitor Universal and Map listings, and track competitor keyword ranks — you can do that even with the software's free trial. Monitor your site average position and visibility score. Observe how your ranking position changes, notice when your keyword enters the top position or gets a featured snippet on Google SERPs. The best part is, everything is unlimited in this keyword position checker — including websites, search engines, and keywords to track.Screenshot of WebSite Auditor does more than analyzing your content. It lets you optimize pages in-app with step-by-step SEO advice as you type. In a separate tab, you can create and edit your pages' title and meta description tags, and preview your Google snippet right below. Done optimizing? A single click will save the SEO-perfect HTML to your hard drive, ready for upload.Screenshot of All your favorite keyword research tools are integrated right into the Rank Tracker keyword rank tool: Google Ads Keyword Planner; Competition research; Domain Research; Related Searches; Autocomplete tools; Related Questions; Google Analytics and Search Console for terms you already rank for. Used together, these sources will give you thousands of keywords you wouldn't have found elsewhere on the web. As you find keyword ideas, the tool will automatically group them by topic, so you can analyze and target entire keyword groups instead of going through bulks of terms one by one.Screenshot of WebSite Auditor will run an SEO audit and quickly reveal every issue on your site that can affect search engine indexation, rankings, and user experience. The audit tool looks for tech SEO issues such as broken links and images, duplicate content, crawling errors, poor mobile usability, site speed, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more.Screenshot of Check the exact backlinks your site has — or spy on your competitor's backlinks with SEO SpyGlass. In a matter of minutes, this smart tool will calculate the total number of backlinks the site has and show the exact URL of each and every backlink. Since today's search engines place a huge value on links, this is the number one factor for ranking well.Screenshot of Acquiring that new backlink is often a numbers game — you need link building tools that will provide tons of link suggestions that will serve as a foundation for your link building campaigns. And LinkAssistant is simply the best tool for sheer volume. With 7.1 billion pages crawled on a daily basis, the software will give you backlink opportunities in hundreds and even thousands.