Modern Campus CMS vs. Sitecore Digital Experience Platform

This website works well in an academic setting. It's easy to add pages as your site expands/grows. It's really easy to use and modify pages once you know what you're doing, but it can be a little tricky to get the hang of it at first. It is definitely useful to have in-person or virtual training before you dive in.

Incentivized

Having worked with other DXP platforms, I find Sitecore to be the most suitable for enterprise-level clients. The platform is highly flexible - both customizable and extendable - making it adaptable to any customer needs or requirements. The platform focuses on the success of both marketing and technical teams, which I don't see on other platforms.

Incentivized

• Assets are easily managed and can be edited independently of the page they exist on.
• Version history is handled well. Allows for a comment section to note what changes have been made.
• Dependency tags are perfect for media that is used in several places. Upload a photo once, use it in multiple places, edit the photo or its description in one place.

Incentivized

• Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
• Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
• Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.

Incentivized

• OU Campus could use some improving on their upload changes as far as naming the document because when you are trying to upload the same document with minor revisions, OU Campus requires you to change the name of the document within OU Campus which creates multiple documents in the workfolder.
• When naming documents to upload into OU Campus, it would be nice if we could name out documents the way we would instead of having to put an underscore to indicate a space in the document. Most users of OU Campus has not had proper training to know that you need to do that.

• Sitecore is complicated. Software developers need (costly) training to get the most value out of it and business users do not find it intuitive to use. Concepts like the content tree can be difficult for the business users to grasp.
• Despite everything being possible in Sitecore, virtually nothing comes out of the box - you need to develop every component and do so within a defined process and framework, which can be a fairly big development overhead.

Incentivized

I don't work at the college any longer, but I believe they will renew the license for the OU Campus Content Management System because of all the great benefits they have had since they initially deployed it. The system is very intuitive and easy to use. Department leads love it. The IT department also loves it because it saves them a lot of time and resources.

Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.

Once you've been training how to use it, it's really easy to use it on a daily basis

Incentivized

Once you learn how to use the platform and can put a solid strategy in place to manage it long-term, it becomes a lot easier to use. The tricky part is working with resources who are familiar with the platform to navigate some of the common implementation and configuration pitfalls. Although Sitecore has worked very hard to overcome some of these from their earlier product versions by creating wizards and improving their support documentation, at the end of the day it is still a very complex and powerful system that needs to be implemented carefully in order to foster the best possible user experience for authors. So it could be rated very usable or not usable at all based on how much planning took place and the quality of the implementation.

Incentivized

The support at OmniUpdate is one of the reasons we continued with the company when time for renewal of contract.

1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.

Incentivized

Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.

The support team at OmniUpdate is available to assisting campuses with implementation

We implemented Sitecore on an Agile project team, which worked very well. We worked closely with the stakeholders for each feature and all features and user stories were prioritized outside of the development team. Anyone trying to implement a website of this magnitude should definitely attempt to do so in as much an Agile fashion as possible.

I think the visual editing and version control. If the CMS server is down the website is still live because of content independent of the server.

Adobe Marketo Engage is a fantastic product for managing campaigns and audience segmentations syncing with Adobe Audience Manager. It also has OOTB connectivity to very popular CRM platforms. Adobe Analytics and Adobe Target are pretty similar to Sitecore CDP/Personalize. Any custom/extension implementation required in the Adobe space has the same complexity as Sitecore.

Incentivized

• Increased satisfaction with user experience. OU Campus has made it easier for us to address problems when they arise, making our website more efficient.
• Role-based control. Our old CMS made it very easy for users to change fonts and colors on their sections, which was very detrimental to the overall brand. That's not a problem anymore.
• Reduced training times. OU Campus is so easy to use, I've been able to cut training times down by half.

Incentivized

• Headless capabilities have enabled us to use our favorite frontend framework for rapid development and faster feature rollouts.
• Our team's productivity have improved significantly and we have no hassle to deploy new features.
• We are able to extend the feature set as per our own needs which gives us great flexibility and competitive advantage.

Incentivized