MixRank vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
ZoomInfo Sales
Score 7.9 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
MixRankZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MixRankZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MixRankZoomInfo Sales
Features
MixRankZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
MixRank
6.9
Ratings
11% below category average
ZoomInfo Sales
7.6
Ratings
2% below category average
Advanced search7.50 Ratings8.30 Ratings
Identification of new leads5.50 Ratings7.40 Ratings
List quality6.50 Ratings6.60 Ratings
List upload/download7.50 Ratings7.60 Ratings
Ideal customer targeting7.00 Ratings7.40 Ratings
Load time/data access7.50 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
MixRank
5.8
Ratings
29% below category average
ZoomInfo Sales
7.5
Ratings
3% below category average
Contact information6.00 Ratings7.30 Ratings
Company information5.00 Ratings8.40 Ratings
Industry information6.50 Ratings6.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
MixRank
6.3
Ratings
16% below category average
ZoomInfo Sales
7.5
Ratings
1% above category average
Lead qualification process6.00 Ratings8.00 Ratings
Smart lists and recommendations6.50 Ratings7.40 Ratings
Salesforce integration5.00 Ratings8.30 Ratings
Company/business profiles5.50 Ratings7.40 Ratings
Alerts and reminders8.50 Ratings7.10 Ratings
Data hygiene5.50 Ratings6.40 Ratings
Automatic data refresh6.50 Ratings6.50 Ratings
Tags6.50 Ratings8.10 Ratings
Filters and segmentation6.50 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
MixRank
-
Ratings
ZoomInfo Sales
6.3
Ratings
17% below category average
Sales email templates00 Ratings6.80 Ratings
Append emails to records00 Ratings5.90 Ratings
Best Alternatives
MixRankZoomInfo Sales
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Lead411
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Score 9.1 out of 10
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Score 9.1 out of 10
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Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
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TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
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Score 9.8 out of 10
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User Ratings
MixRankZoomInfo Sales
Likelihood to Recommend
6.5
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.7
(0 ratings)
User Testimonials
MixRankZoomInfo Sales
Likelihood to Recommend
MixRank does a decent job at lead prospecting and allows users to pull a significant list quickly. Overall it is a decent product and I've used it at both of my prior companies. It is best suited for sales teams or account management teams trying to find emails or prospects and determine which platforms they are using in order to make sales calls more focus and relevant.
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If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.
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Pros
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
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  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
No answers on this topic
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
No answers on this topic
ZoomInfo is easy to use, the tutorials and videos and help are well done for learning. The team relies on it heavily to obtain contact info, identify decision makers, research company information and locate leads in their areas. I appreciate being able to obtain missing contact information from trade show lists.
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Support Rating
No answers on this topic
I would give it a higher rating but they keep changing our account managers.
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Implementation Rating
No answers on this topic
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
Mixrank has the ability to search the Apple Appstore for different SDKs however, Datanyze does not have this same ability. The ability to deliver granular searches easily, played a key role in our decision to choose Mixrank. Where Mixrank lacks is the email verification that Datanyze provides
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Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
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Return on Investment
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots