TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MixRank

    Score6.5 out of 10
    N/AMixRank is a sales intelligence software solution offered by MixRank.N/A

    TechTarget Priority Engine

    Score9.9 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    MixRankTechTarget Priority Engine
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MixRankTechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    MixRankTechTarget Priority Engine
    Considered Both Products
    MixRank
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    MixRankTechTarget Priority Engine
    Prospecting
    Comparison of Prospecting features of MixRank and TechTarget Priority Engine
    Feature
    MixRank
    6.9
    2 Ratings
    11% below category average
    TechTarget Priority Engine
    -
    Ratings
    Advanced search7.52 Ratings00 Ratings
    Identification of new leads5.52 Ratings00 Ratings
    List quality6.52 Ratings00 Ratings
    List upload/download7.52 Ratings00 Ratings
    Ideal customer targeting7.02 Ratings00 Ratings
    Load time/data access7.52 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of MixRank and TechTarget Priority Engine
    Feature
    MixRank
    5.8
    2 Ratings
    29% below category average
    TechTarget Priority Engine
    7.3
    8 Ratings
    11% below category average
    Contact information6.02 Ratings7.68 Ratings
    Company information5.02 Ratings7.78 Ratings
    Industry information6.52 Ratings6.68 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of MixRank and TechTarget Priority Engine
    Feature
    MixRank
    6.3
    2 Ratings
    16% below category average
    TechTarget Priority Engine
    -
    Ratings
    Lead qualification process6.02 Ratings00 Ratings
    Smart lists and recommendations6.52 Ratings00 Ratings
    Salesforce integration5.02 Ratings00 Ratings
    Company/business profiles5.52 Ratings00 Ratings
    Alerts and reminders8.52 Ratings00 Ratings
    Data hygiene5.52 Ratings00 Ratings
    Automatic data refresh6.52 Ratings00 Ratings
    Tags6.52 Ratings00 Ratings
    Filters and segmentation6.52 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of MixRank and TechTarget Priority Engine
    Feature
    MixRank
    -
    Ratings
    TechTarget Priority Engine
    6.1
    7 Ratings
    22% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings6.87 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings7.77 Ratings
    Buyer journey tracking00 Ratings6.27 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings6.95 Ratings
    User Ratings
    MixRankTechTarget Priority Engine
    Likelihood to Recommend
    6.5
    (2 ratings)
    7.7
    (15 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (2 ratings)
    User Testimonials
    MixRankTechTarget Priority Engine
    Likelihood to Recommend
    MixRank
    If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    MixRank
    • Easy to use UI
    • Has a pretty good range of support for iOS, Android and mobile web.
    • Lists are easy to pull
    • Good customer support.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    MixRank
    • The interface is not as user friendly as other platforms.
    • Contact information can be off with regards to smaller indie publishers/developers.
    • I would like to edit the information that is provided in CSV reports.
    Incentivized
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Usability
    MixRank
    No answers on this topic
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Support Rating
    MixRank
    No answers on this topic
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Alternatives Considered
    MixRank
    Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
    Incentivized
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Return on Investment
    MixRank
    • It gave us the ability to target the right organizations for our business
    • Gave clear insights on competitors in the mobile Ad Tech Space
    • Gave us lists of potential customers at scale.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots