Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Provely
Score 10.0 out of 10
N/A
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Pricing
Mixpanel
Provely
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
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Offerings
Pricing Offerings
Mixpanel
Provely
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
Mixpanel is a versatile platform that integrates features to connect every work team and get the best out of them in productivity and results. Moreover, it will improve the flow of information and interaction between all your company staff; it will unify and help promote collaboration between the different work areas. Without a doubt, I highly recommend this software
Landing pages. Say, a webinar optin page. Or a lead magnet optin page. People can be persuaded to believe that others like the lead magnet and don't want to be left behind and also they can trust others opinions. So, having a widget on these pages that shows, "XYZ just signed up" can help with getting more sign ups. A widget that shows the amount of people that are looking at a certain page is also beneficial. The best thing to do, is to test at all times. See if the conversion rate is increased or if it drops. And test variations of the widget one at a time. Sometimes, it helps, but in some cases, one can see little difference. So the key is to test. We used it on a front page and we optimized it for speed. We saw that we had several things that slowed our site down. So we decided to take away some of the items. This included our widget from Provely. It does not take a lot of resources, but we were super savvy and wanted the optimal speed. We might revert back into adding it again, but for now, we stripped the page for all extra baggage so we were certain that we had the correct overview on the speed that was needed. The widgets can be less appropriate also, if one wants full attention to the copy on a page. This is also a savvy choice. So the key is to TEST, again... To determine if it helps or halts conversions. This example we are seeing on direct response sales pages in the make money online nice. They rarely use this. Some do. So again, testing will determine the effect. (A savvy user tests, but even those, skip it some times, so it is best to use your own due diligence)
Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
Mixpanel has flexible plans that work for smaller startups as well.
I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
We see the professional look it gives, and the live proof it provides. It helps with conversions, so we want to be sure we have the optimized numbers for our business. It is worth keeping so we earn more leads, and sales by piggybacking on the psychological effect of FOMO and more. We believe it is a must have in our arsenal, at least on selected pages.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
There is no support at all for free-plan users. There used to be a good support but something changed. If everything had gone great we could've considered upgrading but it is so bad that we'll look for an alternative once we finish the current project. Given that the documentation is very poor, there are some aspects in which customer support could have helped a lot, but with no support, we are left with some needs unfulfilled.
We had a question... We asked about a certain feature... One that was not present. So, what happened is that they responded quickly, but also, they developed the feature FOR US, which is unprecedented in many ways. It is not the norm, so we were taken great care of. The support was more than helpful and we would recommend them any day of the week.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
The only thing to note, if you're afraid of tech, get the developer to install the code. You can do the design, but maybe get someone to install the code, again, it is done in minutes. Maybe 5. The other thing to note, keep an eye on your stats and analytics. You install this for a reason, to help with conversions. The only way to know for sure if it is right for your page(s) is to track it. If it does not aid your % it is of no use. Not EVERY page will be a candidate at all times. BUT, most are. So my advice is to go for it, get it set up. Track your before and after. If you an uplift in your % then keep it. If there is no visible change, maybe you're not tracking the right metrics over the right amount of time, so check if you can track deeper. If you have tracked really well, and not seeing an uplift, maybe change the wording, the widget, or the placement of it. And keep tracking. If there is no change short-term or long-term, then I would reflect on the usage. It is made to uplift conversions and it does so. But it is your job to place it where it matters, like on a lead magnet page, where others can see that they are not alone in both wanting and/or taking action and physically signing up to a lead magnet. So, again, my advice, get it set up. You will most likely do the job right on the first go, and from there, enjoy, and keep tracking
Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the work of sales analysis and being able to evaluate progress.
We have tested 3 other products in the past, all failed to have the complete solution we were looking for. Provely is here to stay and has added lots of features. 1 of the other tools we tested are low on features. 1 of the tools we tested had a short run and updates stopped and the project was abandoned. 1 of them never worked properly.
User event data has helped us improve our product, which has increased subscriptions.
Being able to send helpful messages to some users who drop off after certain events has helped us reduce our churn.
We have been able to identify the Monthly super-active users, understand their usage of our product, which we use to conduct focus groups to help us shape the product.