MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective way, reducing ramp-up times for new sales reps and increasing the productivity of the entire sales team.
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Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
This tool is available at a very reasonable price, they have good customer support and offer various plans as well. If you want to grow your business on a large scale then it will surely be the best choice. Moreover, this tool will give you new ideas for making the right space in the market that will further help you in gaining much fame too.
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
MindTickle is very well organized, the user interface is easy to read and navigate. This is important because it is very friendly towards both tech-savvy individuals and non-technical individuals.
The viewable points on MindTickle helps boost individuals who are competitive and does well to inform users of how they stack up against their fellow peers.
Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
You can't organize the trainings yourself, you have to stick to the filters MindTickle and your company use for organization. It would be helpful to be able to provide your own organization.
The badges are arbitrary. Points help you see where you're colleagues are at, but the badges aren't really useful at all.
They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
I guess it would be great. I have not needed to utilize the customer support team since I have been using the MindTickle platform. I would say that a good thing. But on the flip side, I am just one user. I would imagine people who are actually putting in the content deal with customer support more regularly for any issues on how the product is operating.
When compared to Highspot, I found Mindtickle to be much easier to navigate. The UI is way cleaner and intuitve. The capabilties are relatviely the same. Overall I certaily prefer Mindtickle. The one thing I will give to Highspot is that their analytic capabilities (especially in the library) are more robust.
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
I'm not in a position to know the specifics, but I will guess the three biggest impacts. One positive has been that MindTickle has kept us sales reps up to date and able to talk about all of the products. I'm sure that these trainings have led to better pipeline numbers.
MindTickle has had a positive impact on diversity and cultural training as well, as more people are learning and open to learn.
It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
