MindTickle vs. Terminus ABM Platform

Mindtickle is a solid LMS for any sales team, and really any team within an organization that needs to provide lms type courses for their teams (both during the onboarding process and for any ongoing training/attestations as time goes on). It is easy to create tailored/relevant courses, and it is simple for users to navigate. All in all I can't think of anything I dislike about this application. It has a broad use case and is extremely scaleable.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• It provides me a good graphical representation of the data and gives me the best information about the sales readiness program, which helps me to understand new processes.
• This tool has influenced us by providing training sessions too.
• Through this tool, I am managing my coaching sessions, checklist, and studying how I can better engage my audience.

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• MindTickle should allow users to bookmark key videos and if this feature is already implemented, it should have a better way of finding how to be able to select this function.
• Some answers in MindTickle are duplicates. While this is probably an error on the setup team, being able to put the exact same response should not be allowed.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

I guess it would be great. I have not needed to utilize the customer support team since I have been using the MindTickle platform. I would say that a good thing. But on the flip side, I am just one user. I would imagine people who are actually putting in the content deal with customer support more regularly for any issues on how the product is operating.

Incentivized

Overall, I have not used other software like MindtTckle, but I believe that my company chose them because they are effective in what they do. The software is extremely user-friendly, and provides an experience that is useful and productive. I would recommend this to anyone or any company looking for an easier method to train.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• I'm not in a position to know the specifics, but I will guess the three biggest impacts. One positive has been that MindTickle has kept us sales reps up to date and able to talk about all of the products. I'm sure that these trainings have led to better pipeline numbers.
• MindTickle has had a positive impact on diversity and cultural training as well, as more people are learning and open to learn.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting