MindFire Studio vs. Sprinklr Marketing

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

Incentivized

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform

Incentivized

• Mindfire provides a direct correlation to a print piece.

Incentivized

• Allows you to share and suggest pieces of content to other entities within the organization.
• Has great reporting with lots of filters to drill down to the information you need.
• It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

Incentivized

• The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

Incentivized

• Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
• Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
• Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights

Incentivized

Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling

Incentivized

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

Incentivized

We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.

Incentivized

• It has been a neutral experience

Incentivized

• Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
• As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.

Incentivized