Microsoft Lists

It's great for anything that needs to hold data and process it into automation. It's a bit limiting if you like multi-line text fields or rich text fields. They lose a bit of their capability to filter.

Incentivized

• great for capturing loads of data
• great for manipulating and viewing the data many ways
• strong integration with other M365 products and Power Automate

Incentivized

• It's definitely getting better but for the average user, there is still a fairly big learning curve if you want to do anything beyond the basics
• It would be cool to get Microsoft List addons that could further enhance the capabilities within Lists itself

Incentivized

They are all different but can be used for the same things. They all have different benefits, and I use them except Airtable. Trello has the best automation capabilities natively built into the product of any product I've ever used. (I've personally built over 1,000 automations or more for clients on Trello.) ClickUp has the best flexibility to view data in very different ways and from different organisation levels (i.e. High level data through to detailed specific data across multiple departments or projetcs. Microsoft Lists is an excellent choice if you work in M365 already and you want a deeply integrated way to hold data and use it within M365

Incentivized

• Massively positive, we have build a business that can scale with ease

Incentivized