Microsoft Dynamics 365 Customer Insights vs. Quantum Metric

Customer [behavior] in your company website or app

Incentivized

If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense. If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.

• Centralize customer data
• Help us understand client's behavior
• Efficient and reliable information

Incentivized

• Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
• Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
• Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.

• Difficult to integrate with other microsoft tools

Incentivized

• Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
• We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
• Expanding capabilities to integrate with high-level tools integrated.

Incentivized

Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use

Incentivized

For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.

Incentivized

I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.

Incentivized

I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.

Incentivized

Quantum Metric has unmatched support and is easy to use. The simple data visualization gave us an excellent analysis on specific pages and was a game changer. In other words, other tools may offer the same, but that's all. An easy-to-understand breakdown of how customers spent their time is provided. It makes it easier to empathize with others and understand their behaviors. Quantum Metric offers the whole package, unlike other tools.

Incentivized

• Great customer activities tracking.
• Creating invoices is quick.
• Profitable marketing reports creation has improved.

Incentivized

• The service is not cheap, so don't commit unless you're going to use it.
• Really improved our tech support process by allowing us to identify problems much sooner.
• Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.

Incentivized