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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.8 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Ubersuggest

    Score8.8 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    Microsoft AdvertisingUbersuggest
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft AdvertisingUbersuggest
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingUbersuggest
    Considered Both Products
    Microsoft
    Chose Microsoft Advertising
    Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion …
    Incentivized
    NP Digital
    No answer on this topic
    Key User Insights
    Would buy again
    68%
    Would buy again
    21 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    70%
    Delivers good value for the price
    21 Answers
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    65%
    Happy with the feature set
    20 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    59%
    Lived up to sales and marketing promises
    17 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    20 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    Microsoft AdvertisingUbersuggest
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    3.9
    3 Ratings
    2% below category average
    Ubersuggest
    -
    Ratings
    Ad campaign creation7.23 Ratings00 Ratings
    Ad deployment8.13 Ratings00 Ratings
    Display advertising1.93 Ratings00 Ratings
    Ad display and retargeting segmentation3.73 Ratings00 Ratings
    Sequence targeting1.02 Ratings00 Ratings
    Contextual advertising4.53 Ratings00 Ratings
    Social advertising1.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    5.3
    5 Ratings
    2% above category average
    Ubersuggest
    -
    Ratings
    Ad dashboards4.75 Ratings00 Ratings
    Ad performance reports4.74 Ratings00 Ratings
    Ad conversion tracking6.33 Ratings00 Ratings
    Ad attribution reporting5.43 Ratings00 Ratings
    Ad forecasting and optimization5.43 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    6.6
    4 Ratings
    3% below category average
    Ubersuggest
    -
    Ratings
    Ad bidding6.64 Ratings00 Ratings
    SEO
    Comparison of SEO features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    -
    Ratings
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis00 Ratings9.59 Ratings
    Backlink management00 Ratings9.08 Ratings
    SERP ranking tracking00 Ratings9.09 Ratings
    Page grader00 Ratings9.58 Ratings
    Competitive analysis00 Ratings9.08 Ratings
    Site audit / diagnostics00 Ratings8.59 Ratings
    Site recommendations00 Ratings8.58 Ratings
    Task management00 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    -
    Ratings
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO00 Ratings6.05 Ratings
    Social SEO00 Ratings7.55 Ratings
    Mobile SEO00 Ratings10.05 Ratings
    Global SEO00 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Microsoft Advertising and Ubersuggest
    Feature
    Microsoft Advertising
    -
    Ratings
    Ubersuggest
    8.0
    7 Ratings
    6% below category average
    Multi-domain support00 Ratings7.56 Ratings
    Integration with web analytics tools00 Ratings8.57 Ratings
    Best Alternatives
    Microsoft AdvertisingUbersuggest
    Small Businesses
    WordStream
    Score6.9 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    No answers on this topic
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft AdvertisingUbersuggest
    Likelihood to Recommend
    5.9
    (67 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.1
    (11 ratings)
    8.4
    (2 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Microsoft AdvertisingUbersuggest
    Likelihood to Recommend
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
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    Cons
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
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    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
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    Likelihood to Renew
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
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    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
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    Usability
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
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    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
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    Support Rating
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
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    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
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    Online Training
    Microsoft
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
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    Alternatives Considered
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
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    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
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    Return on Investment
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
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    ScreenShots