Microsoft Advertising vs. Ubersuggest

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.

Incentivized

• Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
• Nice reporting tools within the interface, detailed reports can be made fairly easily
• Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time

Incentivized

• Monitoring broken links - helps optimise your Google ranking
• Researching hashtags and keywords for website and social media to keep relevant
• Researching competitor keywords to get a competitive advantage

Incentivized

• Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
• We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
• It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.

Incentivized

• Nothing really--it's complete as it is for the price.
• Numbers are not always correct but this is basic with multiple tools.
• They could add a page scan to see how well a page scores.

Incentivized

We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".

Incentivized

Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.

Incentivized

It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.

Incentivized

Ubersuggest is relatively easy to navigate, even for beginners. The layout is simple and intuitive, which makes it accessible for users with little to no SEO experience. It doesn’t have the overwhelming complexity of tools like Ahrefs or SEMrush. Users can start using the tool right away without needing extensive onboarding. You can quickly enter a domain, run a site audit, or perform keyword research without having to dig through tutorials or guides.

Incentivized

Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.

Incentivized

They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.

Incentivized

Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.

Incentivized

Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not

Incentivized

Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs

Incentivized

• We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
• It does have an easy import from Google so you're not doubling efforts.
• The CPCs tend to be less expensive than Google - which is always good for business owners.

Incentivized

• Ubersuggest helps us with content ideas which turns into ROI eventually.
• Ubersuggest helps our company team easily find competitors for any project we are designing.
• Ubersuggest Content GAP is a great alternative tool we use aside from another SEO platform we use.

Incentivized