Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
These aren't apples-to-apples comparisons: I used Triblio at a previous company. Triblio is primarily for ABM display and you can have smaller audience pools (to the company level). Metadata has a display ad component that I am not currently licensed for. Triblio has added ABM features like personalized landing pages and resource hubs specific to target companies which have the potential to be really effective. I evaluated Influ2. They seem to be really great at targeting a person level across channels. So you can run a campaign to an audience as small as 1-5 people at a specific company using various targeting methods including email upload. Metadata can't get this granular.
Huge decrease in CPLs, CPMQL and Cost Per Opportunity
Big improvement in MQL to SQL rates
90%+ of our leads from paid social now have valid business emails, before it was like 30%
Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
