Commerce Manager is the central tool for online selling activity across Facebook and Instagram, from Meta. Users can manage product catalogs, set up a shop, view sales activity and enable checkout if a business is eligible.
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Pinterest for Business
Score 4.0 out of 10
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Pinterest is an ideas and inspiration-oriented social media platform with commerce capabilities built in for businesses. Pinterest aims to bring a passionate, loyal audience who wants to try new things. Pinterest also boasts effective ads relative to other social media platforms, available in a wide variety of formats.
Orders from Facebook and Instagram are imported into our platform seamlessly. They automatically get marked as shipped and updated with tracking when we ship them out. Customer communication is not the best, due to site issues. If there is an issue with an order, we frequently need to revisit these orders to communicate with the customer because of error messages when trying to contact them.
I guess it's good for house-type consumer goods or food. Not very good for the type of products I sell or anything that might be commercial in nature or B2B. At this point, I like it for backlinks and that's about it. Because of their hyper-restrictive TOS, It really does not have any other value for me.
The Pinterest interface is an organizational horror show. It is very easy to get lost when moving from one module to another.
They appear to have brutally bad internal communications between departments. After inserting their "tag" onto my site they looked at my prouduct line and decided it violated their TOS. OK, I get that. As I said earlier, a lot of social media companies have an issue with hemp-based products. I deleted the tag and now they keep reminding me that I need to install the tag so they can complete the process to make me a verified merchant. Hey Pinterest, figure it out1 Not that hard!
Their online seminars are a joke. They are nothing more than cheerleading sessions for Pinterest true-believers. If you want to actually learn something about online marketing avoid their seminars.
BTW, Pinterest is not good with criticism of any type. I tried constructive criticism and got whacked from their mailing list. I can;t imagine how they might react to the above comments.
Site navigation isn't the best, but there are many tools available for you to use. Plenty of data on metrics and everything else you would be looking for on a platform like this.
You can only contact support via Facebook Messenger. They are fairly quick to respond, but cannot always help you. When items get falsely flagged as inappropriate for the platform, it is a crap shoot whether or now submitting them to be re-evaluated will pan out.
Using an outside product, such as Hootsuite, is mostly a lot easier for our organization than Meta Commerce Manager. Hootsuite (or software like it) is simpler to understand, presents a better analytic user interface, and feels more cost-effective. Automating process is simpler with Hootsuite. Navigating Meta's various help websites is a disaster, as they have many different, conflicting, and/or outdated pieces of advice.
I really haven't found any other product like Pinterest so I can't make a comparison. The sad thing about Pinterest is it has a lot of potential value for business people and companies and could/should be doing a lot better. Unfortunately, they perpetually get in their own way, over and over and over again.
