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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.8 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Vista Social

    Score9.5 out of 10
    N/AVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.

    $79

    per month

    Pricing
    Meta Business ManagerVista Social
    Editions & Modules
    No answers on this topic
    Professional
    $79
    per month
    Advanced
    $149
    per month
    Scale
    $379
    per month
    Enterprise
    $379
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Meta Business ManagerVista Social
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Meta Business ManagerVista Social
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    Vista Social
    Chose Vista Social
    The best thing I can say about Vista Social is that it is intuitive and operates the way I would design it if I could design software. It is a very smooth platform. I think its competitors are a bit clunky and slower to operate. It is a waste of time to wait for everything to …
    Incentivized
    Key User Insights
    Would buy again
    78%
    Would buy again
    21 Answers
    100%
    Would buy again
    40 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    20 Answers
    97%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    21 Answers
    100%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    17 Answers
    100%
    Implementation went as expected
    39 Answers
    Features
    Meta Business ManagerVista Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    6.1
    35 Ratings
    23% below category average
    Vista Social
    9.1
    14 Ratings
    16% above category average
    Boolean keyword searches5.920 Ratings9.29 Ratings
    Filtering out noise/spam5.326 Ratings8.710 Ratings
    Sentiment analysis7.322 Ratings8.812 Ratings
    Broad channel coverage6.025 Ratings9.713 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    5.9
    49 Ratings
    31% below category average
    Vista Social
    9.5
    18 Ratings
    17% above category average
    Content planning and scheduling7.149 Ratings10.018 Ratings
    Audience targeting6.046 Ratings9.116 Ratings
    Content optimization5.844 Ratings9.217 Ratings
    Workflow management4.738 Ratings9.817 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    5.9
    42 Ratings
    29% below category average
    Vista Social
    9.1
    15 Ratings
    14% above category average
    Automated routing and prioritization5.334 Ratings9.013 Ratings
    Customer interaction histories4.638 Ratings9.115 Ratings
    Bulk actions7.825 Ratings9.115 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    6.1
    47 Ratings
    24% below category average
    Vista Social
    9.0
    15 Ratings
    15% above category average
    Lead generation4.838 Ratings8.712 Ratings
    Content marketing5.642 Ratings9.414 Ratings
    Paid media management6.239 Ratings8.913 Ratings
    Campaigns and promotions7.643 Ratings8.913 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    6.3
    49 Ratings
    29% below category average
    Vista Social
    9.4
    16 Ratings
    11% above category average
    Twitter4.010 Ratings9.416 Ratings
    Facebook8.148 Ratings9.416 Ratings
    LinkedIn5.98 Ratings9.416 Ratings
    Google+7.33 Ratings9.013 Ratings
    Instagram7.334 Ratings9.616 Ratings
    Pinterest6.05 Ratings9.313 Ratings
    YouTube5.612 Ratings9.315 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    5.6
    47 Ratings
    34% below category average
    Vista Social
    9.2
    17 Ratings
    15% above category average
    Campaign success analytics7.246 Ratings9.517 Ratings
    Real-time tracking5.843 Ratings9.116 Ratings
    Competitor analysis3.827 Ratings9.112 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Vista Social
    Feature
    Meta Business Manager
    6.1
    49 Ratings
    27% below category average
    Vista Social
    9.2
    14 Ratings
    14% above category average
    Role-based user permissions & privileges5.346 Ratings9.313 Ratings
    Mobile access7.047 Ratings9.114 Ratings
    Best Alternatives
    Meta Business ManagerVista Social
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Sprout Social
    Score8.6 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerVista Social
    Likelihood to Recommend
    10.0
    (49 ratings)
    9.5
    (19 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    7.6
    (15 ratings)
    9.6
    (11 ratings)
    Support Rating
    6.1
    (14 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Meta Business ManagerVista Social
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Vista Social
    When I need to schedule a full week of posts for multiple clients. the calendar view makes it fast and clear. When a client sends last-minute edits, I can quickly reschedule or update posts by dragging them in the calendar. When I’m short on time I use the AI tools to generate quick captions and adjust them to fit the brand voice. When I manage comments and DMs I reply to everything from one inbox, without switching platforms. When planning content, I use Canva inside Vista Social and publish directly, which saves a lot of time.
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Vista Social
    • The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
    • I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
    • When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Vista Social
    • I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
    • In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
    • In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Vista Social
    Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Vista Social
    Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Vista Social
    No answers on this topic
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Vista Social
    It's reasonably priced compared to others and offers more capabilities for creating and implementing marketing campaigns. For example, social listening, reputation management, and employee advocacy are all tools it has that I haven't found in the previous ones. It also supports all marketing campaigns, not just social media.
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Vista Social
    • The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
    • In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
    • The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
    Read full review
    ScreenShots