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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.8 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    TikTok for Business

    Score8.2 out of 10
    N/ATikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
    Pricing
    Meta Business ManagerTikTok for Business
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Meta Business ManagerTikTok for Business
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Meta Business ManagerTikTok for Business
    Considered Both Products
    Meta Platforms Inc
    Chose Meta Business Manager
    When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we …
    Incentivized
    Chose Meta Business Manager
    Overall, its a great tool that allows you to target to your audience, all the above tools have different audiences and if Meta Business Manager allows you to get to yours then I would advise for you to give it a try. But be sure to use an agency or get help if you are beginner …
    Incentivized
    Chose Meta Business Manager
    Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would …
    Incentivized
    TikTok (ByteDance)
    Chose TikTok for Business
    Better audiences, less bad placements, high engagement
    Incentivized
    Chose TikTok for Business
    It works in unison with them as Facebook tends to have older users, TikTok are a bit younger.
    Incentivized
    Key User Insights
    Would buy again
    78%
    Would buy again
    21 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    20 Answers
    No answers on this topic
    Happy with the feature set
    78%
    Happy with the feature set
    21 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    74%
    Implementation went as expected
    17 Answers
    No answers on this topic
    Features
    Meta Business ManagerTikTok for Business
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    6.1
    35 Ratings
    23% below category average
    TikTok for Business
    -
    Ratings
    Boolean keyword searches5.920 Ratings00 Ratings
    Filtering out noise/spam5.326 Ratings00 Ratings
    Sentiment analysis7.322 Ratings00 Ratings
    Broad channel coverage6.025 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    5.9
    49 Ratings
    31% below category average
    TikTok for Business
    -
    Ratings
    Content planning and scheduling7.149 Ratings00 Ratings
    Audience targeting6.046 Ratings00 Ratings
    Content optimization5.844 Ratings00 Ratings
    Workflow management4.738 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    5.9
    42 Ratings
    29% below category average
    TikTok for Business
    -
    Ratings
    Automated routing and prioritization5.334 Ratings00 Ratings
    Customer interaction histories4.638 Ratings00 Ratings
    Bulk actions7.825 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    6.1
    47 Ratings
    24% below category average
    TikTok for Business
    -
    Ratings
    Lead generation4.838 Ratings00 Ratings
    Content marketing5.642 Ratings00 Ratings
    Paid media management6.239 Ratings00 Ratings
    Campaigns and promotions7.643 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    6.3
    49 Ratings
    29% below category average
    TikTok for Business
    -
    Ratings
    Twitter4.010 Ratings00 Ratings
    Facebook8.148 Ratings00 Ratings
    LinkedIn5.98 Ratings00 Ratings
    Google+7.33 Ratings00 Ratings
    Instagram7.334 Ratings00 Ratings
    Pinterest6.05 Ratings00 Ratings
    YouTube5.612 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    5.6
    47 Ratings
    34% below category average
    TikTok for Business
    -
    Ratings
    Campaign success analytics7.246 Ratings00 Ratings
    Real-time tracking5.843 Ratings00 Ratings
    Competitor analysis3.827 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and TikTok for Business
    Feature
    Meta Business Manager
    6.1
    49 Ratings
    27% below category average
    TikTok for Business
    -
    Ratings
    Role-based user permissions & privileges5.346 Ratings00 Ratings
    Mobile access7.047 Ratings00 Ratings
    Best Alternatives
    Meta Business ManagerTikTok for Business
    Small Businesses
    Sendible
    Score7.6 out of 10
    No answers on this topic
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerTikTok for Business
    Likelihood to Recommend
    10.0
    (49 ratings)
    10.0
    (1 ratings)
    Usability
    7.6
    (15 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    Meta Business ManagerTikTok for Business
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    TikTok (ByteDance)
    Its has our specific audience and niche thus its great for us. If you are trying to target a younger demographic then I would recommend giving it a go as it has a wide user base that has a global reach. But if you are targeting the older generation more it will not be best suited to your needs.
    Incentivized
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    TikTok (ByteDance)
    • Instant pages
    • Cost cap
    • Robust analytics
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    TikTok (ByteDance)
    • Fixed bids would be a great was to control budgets
    • Budget management - sometimes you can easily go over budget
    • UX is great but could use some fine tuning
    Incentivized
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    TikTok (ByteDance)
    I gave it this rating as its great for us and what we do, meets requirements. Great tool A*******************
    Incentivized
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    TikTok (ByteDance)
    No answers on this topic
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    TikTok (ByteDance)
    Better audiences, less bad placements, high engagement
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    TikTok (ByteDance)
    • Positive ROAS
    • Increased scale
    Incentivized
    Read full review
    ScreenShots