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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.8 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Sprinklr Social

    Score9.2 out of 10
    N/ASprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…

    $359

    per month per seat

    Pricing
    Meta Business ManagerSprinklr Social
    Editions & Modules
    No answers on this topic
    Self-Serve SMM and Customer Service Solution
    $359
    per month per seat
    Enterprise Custom Social Media Management Solution
    Contact Sales
    Offerings
    Pricing Offerings
    Meta Business ManagerSprinklr Social
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Meta Business ManagerSprinklr Social
    Considered Both Products
    Meta Platforms Inc
    Chose Meta Business Manager
    This was a company process already in place.
    Incentivized
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    78%
    Would buy again
    21 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    20 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    21 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    17 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    Meta Business ManagerSprinklr Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    6.1
    35 Ratings
    23% below category average
    Sprinklr Social
    9.5
    52 Ratings
    21% above category average
    Boolean keyword searches5.920 Ratings10.045 Ratings
    Filtering out noise/spam5.326 Ratings8.048 Ratings
    Sentiment analysis7.322 Ratings10.049 Ratings
    Broad channel coverage6.025 Ratings10.048 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    5.9
    49 Ratings
    31% below category average
    Sprinklr Social
    10.0
    52 Ratings
    22% above category average
    Content planning and scheduling7.149 Ratings10.049 Ratings
    Audience targeting6.046 Ratings10.044 Ratings
    Content optimization5.844 Ratings10.042 Ratings
    Workflow management4.738 Ratings10.046 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    5.9
    42 Ratings
    29% below category average
    Sprinklr Social
    9.7
    51 Ratings
    20% above category average
    Automated routing and prioritization5.334 Ratings9.044 Ratings
    Customer interaction histories4.638 Ratings10.050 Ratings
    Bulk actions7.825 Ratings10.047 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    6.1
    47 Ratings
    24% below category average
    Sprinklr Social
    10.0
    44 Ratings
    25% above category average
    Lead generation4.838 Ratings10.031 Ratings
    Content marketing5.642 Ratings10.037 Ratings
    Paid media management6.239 Ratings10.032 Ratings
    Campaigns and promotions7.643 Ratings10.038 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    6.3
    49 Ratings
    29% below category average
    Sprinklr Social
    10.0
    55 Ratings
    17% above category average
    Twitter4.010 Ratings10.053 Ratings
    Facebook8.148 Ratings10.053 Ratings
    LinkedIn5.98 Ratings10.040 Ratings
    Google+7.33 Ratings10.027 Ratings
    Instagram7.334 Ratings10.052 Ratings
    Pinterest6.05 Ratings10.028 Ratings
    YouTube5.612 Ratings10.038 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    5.6
    47 Ratings
    34% below category average
    Sprinklr Social
    10.0
    54 Ratings
    23% above category average
    Campaign success analytics7.246 Ratings10.050 Ratings
    Real-time tracking5.843 Ratings10.053 Ratings
    Competitor analysis3.827 Ratings10.036 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Sprinklr Social
    Feature
    Meta Business Manager
    6.1
    49 Ratings
    27% below category average
    Sprinklr Social
    9.5
    52 Ratings
    17% above category average
    Role-based user permissions & privileges5.346 Ratings10.051 Ratings
    Mobile access7.047 Ratings9.045 Ratings
    Best Alternatives
    Meta Business ManagerSprinklr Social
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerSprinklr Social
    Likelihood to Recommend
    10.0
    (49 ratings)
    10.0
    (80 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (29 ratings)
    Usability
    7.6
    (15 ratings)
    10.0
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    6.1
    (14 ratings)
    10.0
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Meta Business ManagerSprinklr Social
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Sprinklr
    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Incentivized
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Sprinklr
    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Sprinklr
    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Incentivized
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Sprinklr
    The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
    Incentivized
    Read full review
    Reliability and Availability
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Read full review
    Performance
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Sprinklr
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Incentivized
    Read full review
    In-Person Training
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Read full review
    Online Training
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Read full review
    Implementation Rating
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Read full review
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Sprinklr
    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Incentivized
    Read full review
    Scalability
    Meta Platforms Inc
    No answers on this topic
    Sprinklr
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Sprinklr
    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Read full review
    ScreenShots