Meta Business Manager vs. Shoutlet (Discontinued)

When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well.

Incentivized

Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does

Incentivized

• Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
• Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.

Incentivized

• Community Management - efficiently post to multiple platforms and targets at the same time
• Contest and Facebook tab creation in-house, no development resources required
• Amazing and proactive client support - the whole team at Shoutlet will go out of their way to find solutions and fix problems

• The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.

Incentivized

• Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
• Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
• No guarantee on quality of photo size.

Incentivized

We have been using Shoutlet for so long, and have seen so much growth and versatility, I believe we are confident that all of our social media management needs are being met with Shoutlet. It really helps that the Shoutlet team has open to recommendations in terms of usability and are interested in meeting our specific needs.

The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.

Incentivized

While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.

In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry

Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.

Incentivized

I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.

When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we go for more specific targetting via LinkedIn Ads and LinkedIn Sales Navigator. Also, for inbound lead generation we use Google Search Ads.

The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics and more. It's been the best bang for our buck and compared to all the above mentioned products it really just offered the whole picture for one price. We still use additional analytics to measure social results as well but Shoutlet is the easiest approach to adapt your social strategy into one solid format

Incentivized

• Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data.
• Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks.
• Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager.

Incentivized

• Allows our small staff to provide our clients with world-class service and data.
• Exponentially improved fan base expansion for our clients.
• Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.