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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.8 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Publer

    Score9.4 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    Meta Business ManagerPubler
    Editions & Modules
    No answers on this topic
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Meta Business ManagerPubler
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Meta Business ManagerPubler
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    Publer
    No answer on this topic
    Key User Insights
    Would buy again
    78%
    Would buy again
    21 Answers
    100%
    Would buy again
    43 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    20 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    21 Answers
    93%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    17 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    17 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    Meta Business ManagerPubler
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    6.1
    35 Ratings
    23% below category average
    Publer
    -
    Ratings
    Boolean keyword searches5.920 Ratings00 Ratings
    Filtering out noise/spam5.326 Ratings00 Ratings
    Sentiment analysis7.322 Ratings00 Ratings
    Broad channel coverage6.025 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    5.9
    49 Ratings
    31% below category average
    Publer
    9.4
    37 Ratings
    16% above category average
    Content planning and scheduling7.149 Ratings9.737 Ratings
    Audience targeting6.046 Ratings00 Ratings
    Content optimization5.844 Ratings9.634 Ratings
    Workflow management4.738 Ratings8.833 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    5.9
    42 Ratings
    29% below category average
    Publer
    8.9
    30 Ratings
    12% above category average
    Automated routing and prioritization5.334 Ratings8.724 Ratings
    Customer interaction histories4.638 Ratings00 Ratings
    Bulk actions7.825 Ratings9.129 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    6.1
    47 Ratings
    24% below category average
    Publer
    -
    Ratings
    Lead generation4.838 Ratings00 Ratings
    Content marketing5.642 Ratings00 Ratings
    Paid media management6.239 Ratings00 Ratings
    Campaigns and promotions7.643 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    6.3
    49 Ratings
    29% below category average
    Publer
    9.7
    34 Ratings
    14% above category average
    Twitter4.010 Ratings9.824 Ratings
    Facebook8.148 Ratings9.931 Ratings
    LinkedIn5.98 Ratings9.730 Ratings
    Google+7.33 Ratings9.417 Ratings
    Instagram7.334 Ratings9.930 Ratings
    Pinterest6.05 Ratings9.920 Ratings
    YouTube5.612 Ratings9.722 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    5.6
    47 Ratings
    34% below category average
    Publer
    9.4
    26 Ratings
    17% above category average
    Campaign success analytics7.246 Ratings9.326 Ratings
    Real-time tracking5.843 Ratings00 Ratings
    Competitor analysis3.827 Ratings9.518 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Publer
    Feature
    Meta Business Manager
    6.1
    49 Ratings
    27% below category average
    Publer
    9.7
    27 Ratings
    19% above category average
    Role-based user permissions & privileges5.346 Ratings9.726 Ratings
    Mobile access7.047 Ratings9.825 Ratings
    Best Alternatives
    Meta Business ManagerPubler
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerPubler
    Likelihood to Recommend
    10.0
    (49 ratings)
    9.4
    (40 ratings)
    Usability
    7.6
    (15 ratings)
    9.5
    (20 ratings)
    Support Rating
    6.1
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    Meta Business ManagerPubler
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Publer
    Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Publer
    • Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
    • Spintax - putting content on autorepeat with auto-generated unique captions!
    • I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
    • Easy access to past content for quick reusing and repurposing
    • Feedback - I love that I can always suggest new features, and they're always working on improving!
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Publer
    • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
    • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Publer
    The UI for Publer has a great look and feel and it is very easy to use. When I first started using Publer I was very happy that it all seemed intuitive and the adding of social channels and setting up profiles works very smoothly as well. Overall very easy to use.
    Incentivized
    Read full review
    Performance
    Meta Platforms Inc
    No answers on this topic
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Publer
    Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great.
    Read full review
    Contract Terms and Pricing Model
    Meta Platforms Inc
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    Meta Platforms Inc
    No answers on this topic
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots