Merkury by Merkle vs. Wunderkind

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Incentivized

• Collect email addresses
• Identify visitors across device and channel
• Impact consumer behavior via email and browser push
• Reduce exit rate on site

Incentivized

• Flexibility with iterating versions of behavioral email sequences - currently running into some issues with emails being inflexible when we think we have room to grow
• Designing emails within brand standards
• Identifying new areas for intent nurturing and improvement without making a site seem too cluttered

Incentivized

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

We haven’t had a chance to do a thorough analysis but believe BounceX had a greater ability to reach a larger audience of customers with email

Incentivized

• Loss substantial amount in estimated revenue from Black Friday sale issues
• Loss substantial amount in brand equity due to Black Friday sale issues