Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Social Report
Score 10.0 out of 10
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Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.
If you want to really understand your social media, track how well it's performing and monitor how well you're reaching your goals and KPI's then Social Report is the best tool available. It is also particularly useful if you work in a team and need to grant and control access to your accounts to team members, produce reports for senior management and clients.
Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
We have had great success with Meltwater Buzz the past 2 years. The reporting has been great for our board reports, seeing the conversations going on between our followers helps us to learn who our audience is and what we can do better on our social media. The analytics we see on Meltwater Buzz we could not get anywhere else
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.
I used Hootsuite alongside Social Report for a long time, over the last couple of years though I found myself using Social Report more. Today it is the primary choice for social media management. I value the fact that reporting is not an expensive add-on and that the customer service is so personal. It could be argued that the streams / columns layout of Hootsuite gives a social media manager better view of topics, influencers and channels but in my experience very few companies work at this level of sophistication. They want ease and success. Social Report gives you that.
A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.
