Mediaocean vs. MoEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mediaocean
Score 9.0 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
MoEngage
Score 9.2 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Pricing
MediaoceanMoEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MediaoceanMoEngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$1,000
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
MediaoceanMoEngage
User Ratings
MediaoceanMoEngage
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
2.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
MediaoceanMoEngage
Likelihood to Recommend
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Pros
  • Co-op budget management
  • Audience targeting
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  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights
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Cons
  • Amazon bidding
  • Syncing more audience in OTT
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  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage
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Likelihood to Renew
No answers on this topic
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Support Rating
Team is always very responsive from the account manager to the C-Level.
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It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Alternatives Considered
Not what we were looking for to scale.
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These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
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Return on Investment
  • Increased ROAS in social media buys
  • Increased audience segmentation
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  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.