Mautic (open source) vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Mautic (open source)Thryv
Editions & Modules
Mautic Marketing Automation
$0
No answers on this topic
Offerings
Pricing Offerings
MauticThryv
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mautic (open source)Thryv
Features
Mautic (open source)Thryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
Ratings
13% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor8.00 Ratings00 Ratings
Dynamic content7.90 Ratings8.90 Ratings
Ability to test dynamic content7.90 Ratings9.10 Ratings
Landing pages9.50 Ratings10.00 Ratings
A/B testing9.00 Ratings00 Ratings
Mobile optimization8.50 Ratings8.80 Ratings
Email deliverability reporting8.50 Ratings9.10 Ratings
List management9.50 Ratings8.90 Ratings
Triggered drip sequences8.60 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
Ratings
7% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation8.50 Ratings8.70 Ratings
Lead scoring and grading8.50 Ratings00 Ratings
Data quality management8.50 Ratings8.60 Ratings
Automated sales alerts and tasks8.10 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
Ratings
15% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring8.10 Ratings9.00 Ratings
Event/webinar marketing9.10 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
Ratings
0% below category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns7.50 Ratings9.40 Ratings
Social profile integration7.50 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
Ratings
20% above category average
Thryv
6.6
Ratings
3% below category average
Dashboards9.10 Ratings9.10 Ratings
Standard reports9.10 Ratings8.60 Ratings
Custom reports8.60 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
Ratings
22% below category average
Thryv
8.3
Ratings
26% above category average
API7.50 Ratings7.90 Ratings
Role-based workflow & approvals8.10 Ratings8.90 Ratings
Customizability7.90 Ratings8.10 Ratings
Integration with Salesforce.com4.60 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.00 Ratings00 Ratings
Integration with SugarCRM4.00 Ratings00 Ratings
Best Alternatives
Mautic (open source)Thryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
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User Ratings
Mautic (open source)Thryv
Likelihood to Recommend
10.0
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Mautic (open source)Thryv
Likelihood to Recommend
Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Mautic is very good at the tagging system.
  • Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • Reporting can be very misleading sometimes, but you just need to get the hang of it
  • When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
  • We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear
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I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
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Return on Investment
  • Automating interactions with clients in an early funnel stage
  • Focusing your sales team on the best qualified leads
  • Influencing purchase decisions along the customer journey
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments