Mautic (open source) vs. SafeOpt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
SafeOpt
Score 8.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$17
Per each 5,000 Monthly Uniques
Pricing
Mautic (open source)SafeOpt
Editions & Modules
Mautic Marketing Automation
$0
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
$0
Up to 5,000 Monthly Uniques
Offerings
Pricing Offerings
MauticSafeOpt
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$500 per brand
Additional Details
More Pricing Information
Community Pulse
Mautic (open source)SafeOpt
Features
Mautic (open source)SafeOpt
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
Ratings
12% above category average
SafeOpt
-
Ratings
WYSIWYG email editor8.00 Ratings00 Ratings
Dynamic content7.90 Ratings00 Ratings
Ability to test dynamic content7.90 Ratings00 Ratings
Landing pages9.50 Ratings00 Ratings
A/B testing9.00 Ratings00 Ratings
Mobile optimization8.50 Ratings00 Ratings
Email deliverability reporting8.50 Ratings00 Ratings
List management9.50 Ratings00 Ratings
Triggered drip sequences8.60 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
Ratings
7% above category average
SafeOpt
-
Ratings
Lead nurturing automation8.50 Ratings00 Ratings
Lead scoring and grading8.50 Ratings00 Ratings
Data quality management8.50 Ratings00 Ratings
Automated sales alerts and tasks8.10 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
Ratings
15% above category average
SafeOpt
-
Ratings
Calendaring8.10 Ratings00 Ratings
Event/webinar marketing9.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
Ratings
0% below category average
SafeOpt
-
Ratings
Social sharing and campaigns7.50 Ratings00 Ratings
Social profile integration7.50 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
Ratings
20% above category average
SafeOpt
-
Ratings
Dashboards9.10 Ratings00 Ratings
Standard reports9.10 Ratings00 Ratings
Custom reports8.60 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
Ratings
22% below category average
SafeOpt
-
Ratings
API7.50 Ratings00 Ratings
Role-based workflow & approvals8.10 Ratings00 Ratings
Customizability7.90 Ratings00 Ratings
Integration with Salesforce.com4.60 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.00 Ratings00 Ratings
Integration with SugarCRM4.00 Ratings00 Ratings
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Mautic (open source)SafeOpt
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Score 9.9 out of 10
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Score 9.0 out of 10
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Score 9.4 out of 10
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User Ratings
Mautic (open source)SafeOpt
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Mautic (open source)SafeOpt
Likelihood to Recommend
Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.
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It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Pros
  • Mautic is very good at the tagging system.
  • Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.
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  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Cons
  • Reporting can be very misleading sometimes, but you just need to get the hang of it
  • When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
  • We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.
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  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Alternatives Considered
Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear
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We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Return on Investment
  • Automating interactions with clients in an early funnel stage
  • Focusing your sales team on the best qualified leads
  • Influencing purchase decisions along the customer journey
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  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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ScreenShots