Matrix vs. Siteimprove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matrix
Score 6.0 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Siteimprove
Score 10.0 out of 10
N/A
The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
Pricing
MatrixSiteimprove
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MatrixSiteimprove
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MatrixSiteimprove
Features
MatrixSiteimprove
SEO
Comparison of SEO features of Product A and Product B
Matrix
10.0
Ratings
25% above category average
Siteimprove
-
Ratings
Keyword analysis10.00 Ratings00 Ratings
Competitive analysis10.00 Ratings00 Ratings
Site audit / diagnostics10.00 Ratings00 Ratings
Site recommendations10.00 Ratings00 Ratings
Task management10.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Matrix
8.3
Ratings
9% above category average
Siteimprove
-
Ratings
Local SEO5.00 Ratings00 Ratings
Social SEO10.00 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Matrix
10.0
Ratings
17% above category average
Siteimprove
-
Ratings
Multi-domain support10.00 Ratings00 Ratings
Integration with web analytics tools10.00 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Matrix
-
Ratings
Siteimprove
7.4
Ratings
8% below category average
Lead Conversion Tracking00 Ratings10.00 Ratings
Bounce Rate Measurement00 Ratings7.00 Ratings
Device and Browser Reporting00 Ratings5.00 Ratings
Pageview Tracking00 Ratings8.00 Ratings
Event Tracking00 Ratings8.00 Ratings
Reporting in real-time00 Ratings4.00 Ratings
Referral Source Tracking00 Ratings7.00 Ratings
Customizable Dashboards00 Ratings10.00 Ratings
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MatrixSiteimprove
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Score 8.2 out of 10
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Score 9.0 out of 10
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User Ratings
MatrixSiteimprove
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.3
(0 ratings)
User Testimonials
MatrixSiteimprove
Likelihood to Recommend
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
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Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
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Pros
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
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  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
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Cons
  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
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Usability
No answers on this topic
Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
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Support Rating
No answers on this topic
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
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Alternatives Considered
I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
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Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
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Return on Investment
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
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ScreenShots