Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
Matomo Analytics
Editions & Modules
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
Matomo Analytics
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee
Optional
Additional Details
On-premise Edition is free to download and install on one's own servers.
Head of Marketing in Marketing at Test Double (Computer Software, 51-200 employees)
Chose Matomo Analytics
Matomo Analytics offers the best of both worlds: detailed website analytics and the ability to be privacy-minded and compliant with data privacy regulations, up to and including GDPR. This allows for effective risk management, while also making compliance easy. And it doesn't …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Teamleader Marketing in Marketing at SANHA GmbH & Co. KG (Building Materials, 501-1000 employees)
Chose Matomo Analytics
I've described this above but Matomo compares very, very favourably with GA. This is personal opinion of course but the look and feel alone are much improved.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Matomo Analytics
Matomo's analytics tools have functions like the free Google Analytics.
It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Business Intelligence Analyst in Information Technology at Mondia Group (Telecommunications, 201-500 employees)
Chose Matomo Analytics
The main and the most important advantage of Matomo to its competitors is cost. Solutions like Adobe Analytics might have more options for analysts but in the end, you need to pay extra which is not necessary for all the businesses. I would recommend Matomo to all the users …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Software Development Manager in Information Technology at eSilicon (Semiconductors, 501-1000 employees)
Chose Matomo Analytics
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
System Administrator in Information Technology at SenseAgility Group (Management Consulting, 11-50 employees)
Chose Matomo Analytics
To be honest, I did not notice much of a difference between Piwik and Google Analytics, but I only provisioned the installation and added the users. Another team was processing the data from Piwik.
Professional blogger, writer, journalist at Sharon Hurley Hall, Writer (Writing and Editing, 1-10 employees)
Chose Matomo Analytics
I have used a number of analytics products, including Google Analytics, Clicky and GoSquared. The winning feature of Piwik is the compact, rich data tables, which make it a good addition to the analytics mix. While I'm not throwing out the others, I've continued to find Piwik …
Verified User
Chose Matomo Analytics
When we were initially evaluating the replacement for our AWStats setup the first alternative we looked at was Google Analytics. The main reason we started with the Google product was because, well, it's Google, plus I had used the Google Webmaster Tools kit at several other …
Inhaber in Information Technology at Schaper Software (Information Technology and Services, 1-10 employees)
Chose Matomo Analytics
Moz is not directly a competitor, but it lacked (and still lacks) Piwik integration. Compared with Google Analytics the most important advantage has been the different approach to Privacy, GA has long been not compatible with German law and data is not in your own hands. Second …
Business Systems Analyst in Information Technology at Security Benefit (Financial Services, 501-1000 employees)
Chose Matomo Analytics
Google Analytics
Verified User
Chose Matomo Analytics
At the time we did try Google Analytics and Urchin, however, due to our need for the upmost privacy using a product hosted on Google was difficult to sell. If you are looking for something that you can maintain separately without giving your data to Google with most of the same …
Verified User
Chose Matomo Analytics
The customizable dashboard is useful so we can create different environments for employees. We have some data stewards who need to see all the data, but others only need to see certain widgets.
Marketing Specialist - Marketing Technologist in Marketing at Critical Business Analysis, Inc (Computer Software, 11-50 employees)
Chose Matomo Analytics
We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core …
Assistant Manager of Communications in Information Technology at Weblogix (Internet, 11-50 employees)
Chose Matomo Analytics
I've used both Piwik and Google Analytic. I still prefer Piwik for it's more user friendly interface compared to Google Analytic. For most users, Piwik would be sufficient to provide the statistics required for planning. Google Analytics has more functions that complicates …
Sr. Software Developer in Information Technology at NRG Energy (Financial Services, 201-500 employees)
Chose Matomo Analytics
I have used NewRelic in the past. Currently using Adobe Analytics. Overall, Piwik provides big volume of advanced data (just like its bigger competitors). Being easy to setup and maintain, as well as being free, is a huge plus. I liked the idea that I could access analytics data …
PHP Developer in Information Technology at Penton (Internet, 1-10 employees)
Chose Matomo Analytics
I have used Google Analytics, Site Catalyst, and Awstats as well as Piwik. There are some features that Google Analytics and Site Catalyst have that aren't available currently in Piwik, but most of those I don't currently need. Owning my data is more important to me than bells …
Director of IT & Web Development in Information Technology at Resource Branding & Design (Marketing and Advertising, 1-10 employees)
Chose Matomo Analytics
I have used Google Analytics in the past and still do for our clients who wish to use it, although I am not absolutely familiar with its features. AWStats & Urchin of course analyze the raw server logs, but are not as feature rich or configurable as Piwik.
Verified User
Chose Matomo Analytics
Most services do not give us the fine control over our own data. They have access to information they are choosing not to share with us, notably IP addresses. Even if it's anonymized (last digits dropped), we should have the access to this data!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Marketing in Marketing at The Alloy Market (Marketing & Advertising, 1-10 employees)
Chose Matomo Analytics
It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
