Ekata by Mastercard vs. Persona

Ekata by Mastercard

3 Reviews and Ratings

Persona

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ekata	Score8.5 out of 10	N/A	Ekata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services.	N/A
Persona	N/A	N/A	Persona enables businesses to verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of automated identity verification components with worldwide coverage (190+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case. Persona handles the complexities of securely collecting, verifying, and…	N/A

Pricing

Ekata

Persona

No answers on this topic

No answers on this topic

Pricing Offerings
Ekata	Persona
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Optional

No setup fee

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User Ratings
	Ekata	Persona
Likelihood to Recommend	9.0 (1 ratings)	- (0 ratings)

User Testimonials
	Ekata	Persona
Likelihood to Recommend	Mastercard Fraud data analysis programming is available. Advanced backtracking studies, repartitions and possibility modelers, data collation and analysis of time sequences. It has artificial intelligence and automation to optimize the promptness and accuracy of the fraud discovery platform. they combine predictive analysis methods, which allows you to quickly discover possible imminences that endanger security. Incentivized Pablo Gonzalez Marketing Manager Read full review	Persona Identities Inc. No answers on this topic
Pros	Mastercard Promises a comprehensive data approach, using evolved scanning so you can reveal dubious actions and patterns before they do harm Prevents the attrition of income due to fraud, abuse and waste in cost and profit programs Incentivized Pablo Gonzalez Marketing Manager Read full review	Persona Identities Inc. No answers on this topic
Cons	Mastercard The investigation of the effectiveness of the internal control system is a fundamental part of these commitments, this segment is the most responsible for the design, or if it does not fail, even if the software provides advanced tools. The commitment cannot order as it was said previously only to the software; what is delegated is the command to exercise the commitment, which usually ends the ruling. Incentivized Pablo Gonzalez Marketing Manager Read full review	Persona Identities Inc. No answers on this topic
Alternatives Considered	Mastercard We have robust chargeback management software designed to quickly level out oddities based on a customer's first conduct to help us as a vulnerable business spot potential chargeback scams and revenue loss. It condescends to concentrate efforts on prevention instead of reaching sanctions and investigations and then falling into services to recover costs. Incentivized Pablo Gonzalez Marketing Manager Read full review	Persona Identities Inc. No answers on this topic
Return on Investment	Mastercard Enterprise fraud detection software solution is customized Allows users to check trading activities against known patterns and discover inconsistencies Incentivized Pablo Gonzalez Marketing Manager Read full review	Persona Identities Inc. No answers on this topic
ScreenShots