MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
$0
per month
Spotify for Podcasters
Score 8.1 out of 10
N/A
Spotify for Podcasters, formerly Anchor, is a podcasting platform, enabling the user to create, distribute, and monetize a podcast. It is available via a free plan. It features built-in uploading, recording, and editing tools so the can easily create and publish episodes.
This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
Anchor is great for getting started with podcasting. It makes getting started in the space really accessible to anyone with a smartphone. It seems to work great for individuals and small businesses. There are probably better options for more established brands out there, as Anchor does limit some of your options, but for those getting started or those that don't have needs beyond Anchor's limitations, I would highly recommend it over the competition.
Podcasting Hosting and Distribution Solution: Anchor offers a great solution for hosting and distributing podcasts to various platforms and provides you with the RSS Feed which you can add to supported platforms.
Recording Facility: Anchor has features to help you record podcast episodes without any special equipment or much technical knowledge. It even allows guests to record together remotely.
Editing: Anchor has a workflow available that allows arranging various parts and recordings of the podcast and allows adding elements like advertisements, music, sound effects, etc.
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
MarketMuse has some necessary as well as unique functionalities for content optimization. There are so other tools in the market which are also doing the same thing as MarketMuse is doing. But MarketMuse is a bit ahead of them because MarketMuse is always developing their software to keep pace with the hard competition. I use MarketMuse because I have got excellent results by using this software.
We selected Anchor because of the known branding with Spotify and the built-in audience. It was also one of the first search results when trying to learn about producing a podcast, which made it easy to find and get started. We don't even need to use GarageBand to capture audio with the Anchor app and other resources for getting podcast content ready to go.
