Marketing Optimizer vs. Thryv

Thryv

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marketing Optimizer	Score 9.8 out of 10	N/A	Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.	$249 per month
Thryv	Score 8.7 out of 10	Small Businesses (1-50 employees)	Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.	N/A

Pricing

Marketing Optimizer

Thryv

Editions & Modules

Startup: $249
per month
Growth: $499
per month
Advanced: $799
per month

No answers on this topic

Offerings

Pricing Offerings
Marketing Optimizer	Thryv
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage.

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More Pricing Information

Community Pulse
	Marketing Optimizer	Thryv

Features

Marketing Optimizer

Thryv

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 9.2 8 Ratings 22% above category average
Dynamic content	00 Ratings	8.97 Ratings
Ability to test dynamic content	00 Ratings	9.17 Ratings
Landing pages	00 Ratings	10.01 Ratings
Mobile optimization	00 Ratings	8.88 Ratings
Email deliverability reporting	00 Ratings	9.17 Ratings
List management	00 Ratings	8.96 Ratings
Triggered drip sequences	00 Ratings	9.73 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 8.1 7 Ratings 18% above category average
Lead nurturing automation	00 Ratings	8.76 Ratings
Data quality management	00 Ratings	8.66 Ratings
Automated sales alerts and tasks	00 Ratings	7.16 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 9.0 5 Ratings 10% above category average
Calendaring	00 Ratings	9.05 Ratings
Event/webinar marketing	00 Ratings	9.04 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 6.7 8 Ratings 1% above category average
Social sharing and campaigns	00 Ratings	9.48 Ratings
Social profile integration	00 Ratings	4.01 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 6.6 7 Ratings 3% below category average
Dashboards	00 Ratings	9.17 Ratings
Standard reports	00 Ratings	8.67 Ratings
Custom reports	00 Ratings	2.01 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Marketing Optimizer - Ratings	Thryv 8.3 6 Ratings 26% above category average
API	00 Ratings	7.93 Ratings
Role-based workflow & approvals	00 Ratings	8.92 Ratings
Customizability	00 Ratings	8.15 Ratings

Best Alternatives
	Marketing Optimizer	Thryv
Small Businesses	Vbout Score 9.9 out of 10	LocaliQ Score 9.0 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	LocaliQ Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Kentico Xperience Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Marketing Optimizer	Thryv
Likelihood to Recommend	- (0 ratings)	9.5 (8 ratings)
Usability	- (0 ratings)	9.0 (2 ratings)
Support Rating	- (0 ratings)	10.0 (4 ratings)

User Testimonials
	Marketing Optimizer	Thryv
Likelihood to Recommend	Active Internet Marketing No answers on this topic	Thryv What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow. Incentivized Cynthia Blackwell Chief Influencer Read full review
Pros	Active Internet Marketing No answers on this topic	Thryv Customer service is FANTASTIC! Put regularly used and needed tasks under one umbrella. Makes it easy to schedule and post to Social Media Incentivized Dona Carlisle Owner / Virtual Assistant Read full review
Cons	Active Internet Marketing No answers on this topic	Thryv Offer an automated rewards program for my customer based on their spending and their referrals. Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package. Maybe providing apps. Incentivized Lisa Newman Owner Read full review
Usability	Active Internet Marketing No answers on this topic	Thryv It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues. Incentivized GS Greg Swacker Sales Manager Read full review
Support Rating	Active Internet Marketing No answers on this topic	Thryv Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Active Internet Marketing No answers on this topic	Thryv Let's say use this software because it gives a lot of benefits to the company and we no other software use do not. Donna-sue Carpenter SMS Routing Manager Read full review
Return on Investment	Active Internet Marketing No answers on this topic	Thryv Increased Social Media Presence has kept us in touch with clients I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before. Incentivized Jerry Laird CPA Read full review
ScreenShots		Thryv Screenshots