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Marketing Optimizer vs. SALESmanago

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Marketing Optimizer

2 Reviews and Ratings

SALESmanago

41 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Marketing Optimizer

    Score9.8 out of 10
    		N/AMarketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.

    $249

    per month

    SALESmanago

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    		SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…

    $499

    per month

    Pricing
    Marketing OptimizerSALESmanago
    Editions & Modules
    Startup
    $249
    per month
    Growth
    $499
    per month
    Advanced
    $799
    per month
    Essential
    $499
    per month
    Professional
    $1,999
    per month
    Enterprise
    $4,000
    per month
    Offerings
    Pricing Offerings
    Marketing OptimizerSALESmanago
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsProfessional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage.—
    More Pricing Information
    Community Pulse
    Marketing OptimizerSALESmanago
    Considered Both Products
    Active Internet Marketing
    No answer on this topic
    SALESmanago
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    29 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    25 Answers
    Features
    Marketing OptimizerSALESmanago
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    8.2
    33 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings9.933 Ratings
    Dynamic content00 Ratings9.030 Ratings
    Ability to test dynamic content00 Ratings8.029 Ratings
    Landing pages00 Ratings5.025 Ratings
    A/B testing00 Ratings7.029 Ratings
    Mobile optimization00 Ratings8.029 Ratings
    Email deliverability reporting00 Ratings8.032 Ratings
    List management00 Ratings9.031 Ratings
    Triggered drip sequences00 Ratings9.925 Ratings
    Lead Management
    Comparison of Lead Management features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    8.2
    31 Ratings
    5% above category average
    Lead nurturing automation00 Ratings9.029 Ratings
    Lead scoring and grading00 Ratings8.028 Ratings
    Data quality management00 Ratings8.928 Ratings
    Automated sales alerts and tasks00 Ratings7.022 Ratings
    Campaign Management
    Comparison of Campaign Management features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    4.2
    23 Ratings
    55% below category average
    Calendaring00 Ratings6.121 Ratings
    Event/webinar marketing00 Ratings2.320 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    2.2
    16 Ratings
    109% below category average
    Social sharing and campaigns00 Ratings2.215 Ratings
    Social profile integration00 Ratings2.215 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    7.3
    33 Ratings
    0% below category average
    Dashboards00 Ratings8.033 Ratings
    Standard reports00 Ratings7.932 Ratings
    Custom reports00 Ratings6.026 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Marketing Optimizer and SALESmanago
    Feature
    Marketing Optimizer
    -
    Ratings
    SALESmanago
    7.0
    29 Ratings
    6% below category average
    API00 Ratings9.928 Ratings
    Role-based workflow & approvals00 Ratings8.022 Ratings
    Customizability00 Ratings8.023 Ratings
    Integration with Salesforce.com00 Ratings2.012 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.010 Ratings
    Integration with SugarCRM00 Ratings7.010 Ratings
    User Ratings
    Marketing OptimizerSALESmanago
    Likelihood to Recommend
    -
    (0 ratings)
    9.0
    (33 ratings)
    Usability
    -
    (0 ratings)
    8.1
    (2 ratings)
    User Testimonials
    Marketing OptimizerSALESmanago
    Likelihood to Recommend
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
    Federico Sarzi
    Marketing Specialist
    Read full review
    Pros
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
    • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
    • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
    • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
    Samuel Cadelano
    Marketing Automation Strategist
    Read full review
    Cons
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
    • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
    • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
    Incentivized
    Lou Covey
    President, CEO
    Read full review
    Usability
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)
    Maciej Stafiej
    Marketing Automation Expert
    Read full review
    Alternatives Considered
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    No answers on this topic
    Return on Investment
    Active Internet Marketing
    No answers on this topic
    SALESmanago
    • The automated system has improved advertising campaigns.
    • We noticed an increase in customer activity.
    • We received valuable data about your users.
    Incentivized
    Natalia Cichocka
    Digital Marketing Spacialist
    Read full review
    ScreenShots

    SALESmanago Screenshots

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