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Marketing Optimizer vs. Ortto

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Marketing Optimizer

Ortto

12 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Marketing Optimizer

    Score9.8 out of 10
    		N/AMarketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.

    $249

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    		Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Marketing OptimizerOrtto
    Editions & Modules
    Startup
    $249
    per month
    Growth
    $499
    per month
    Advanced
    $799
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Marketing OptimizerOrtto
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsProfessional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    Marketing OptimizerOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    17% above category average
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    16% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    18% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    17% above category average
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    20% above category average
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Marketing Optimizer and Ortto
    Feature
    Marketing Optimizer
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    18% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    User Ratings
    Marketing OptimizerOrtto
    Likelihood to Recommend
    -
    (0 ratings)
    8.9
    (12 ratings)
    User Testimonials
    Marketing OptimizerOrtto
    Likelihood to Recommend
    Active Internet Marketing
    No answers on this topic
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Michael Rastall, MBA
    IT Project Manager
    Read full review
    Pros
    Active Internet Marketing
    No answers on this topic
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Bryan McAnulty
    Product Director
    Read full review
    Cons
    Active Internet Marketing
    No answers on this topic
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Emily Muhoberac
    Chief Operations Officer
    Read full review
    Alternatives Considered
    Active Internet Marketing
    No answers on this topic
    Ortto
    No answers on this topic
    Return on Investment
    Active Internet Marketing
    No answers on this topic
    Ortto
    No answers on this topic
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.