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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    marketgoo

    Score9.4 out of 10
    N/AMarketGoo provides intuitive search engine optimization and web marketing tools aimed specifically at SMBs.

    $29.97

    per website

    Siteimprove

    Score10 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    marketgooSiteimprove
    Editions & Modules
    marketgoo Pro
    $29.97
    per website
    No answers on this topic
    Offerings
    Pricing Offerings
    marketgooSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    marketgooSiteimprove
    Considered Both Products
    marketgoo
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    marketgooSiteimprove
    SEO
    Comparison of SEO features of marketgoo and Siteimprove
    Feature
    marketgoo
    9.0
    1 Ratings
    15% above category average
    Siteimprove
    -
    Ratings
    Keyword analysis8.01 Ratings00 Ratings
    Page grader8.01 Ratings00 Ratings
    Competitive analysis8.01 Ratings00 Ratings
    Site audit / diagnostics10.01 Ratings00 Ratings
    Site recommendations10.01 Ratings00 Ratings
    Task management10.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of marketgoo and Siteimprove
    Feature
    marketgoo
    10.0
    1 Ratings
    17% above category average
    Siteimprove
    -
    Ratings
    Integration with web analytics tools10.01 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of marketgoo and Siteimprove
    Feature
    marketgoo
    -
    Ratings
    Siteimprove
    7.4
    1 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings8.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings4.01 Ratings
    Referral Source Tracking00 Ratings7.01 Ratings
    Customizable Dashboards00 Ratings10.01 Ratings
    Best Alternatives
    marketgooSiteimprove
    Small Businesses
    Nozzle
    Score10 out of 10
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Lead Forensics
    Score9.4 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    marketgooSiteimprove
    Likelihood to Recommend
    10.0
    (1 ratings)
    10.0
    (17 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (5 ratings)
    User Testimonials
    marketgooSiteimprove
    Likelihood to Recommend
    marketgoo
    Literally, my website traffic more than doubled in a few weeks after implementing MarketGoo. I continue to improve my rankings as well. I have used Google Analytics, Google Search Console. I have explored www.Moz.com, www.RabbitSEO.com, and countless blogs, Youtube videos, and podcasts on SEO. Hands down MarketGoo beats them all with their clarity, results, and ease of use. I also have consistently received immediate replies to my questions with individualized answers to my specific issues. Truly, this is the perfect solution for small businesses that want to pour as much energy into creative content building and as little as possible on getting great SEO results. I love MarketGoo!
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    marketgoo
    • The most helpful feature of MarketGoo is that it shares a simple plan to optimize your website in layman's terms.
    • It also educates you what the priorities are so you can focus on the biggest impacts first as you optimize your website.
    • I also get immediate (and friendly,) personalized responses to all of my questions.
    • The price point cannot be beat.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    marketgoo
    • Occasionally the steps suggested are too generic for me to decipher so I have to inquire further to see if the suggestion is truly recommended for me.
    • There could be more guidance for social media SEO also, as I currently have to use other resources specifically for these types of SEO that I am working on.
    • Another area that I would love is if they had a monthly live/chat session (Facebook live, Periscope, etc...) just to keep momentum, provide group support, and help us in smaller businesses know what others are doing so we can best stay current.
    • A monthly newsletter sharing internet updates would be helpful since things change so rapidly.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    marketgoo
    No answers on this topic
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    marketgoo
    No answers on this topic
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    marketgoo
    I also used rabbitseo.com, store metrics, the Weebly analytics and many more that I sampled. I just found them lacking in really giving me a clear, simple prioritized plan. I do not have specific training in computer coding or marketing so I need something like MarketGoo to break it down for me and out things in layman's terms and not overwhelm me with analytics that do not pertain to me
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    marketgoo
    • MarketGoo has more than doubled my website traffic and I continue to improve in rankings.
    • My creative passion is content creation so I do not spend as much time in SEO as may be suggested. That being said, this is exactly why I use MarketGoo, because their approach is direct, effective and easy. It frees me up to do the fun creative stuff.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots

    marketgoo Screenshots

    Screenshot of Get a snapshot of how your SEO has improvedScreenshot of Each SEO section shows you tasks with instructions specifically to improve SEO issues for your siteScreenshot of Optimize each page on your site for a specific keyword - with suggestions from our toolScreenshot of See how your rankings improve over timeScreenshot of See your SEO Overview and Download your ReportScreenshot of Your Competitors will never know that you're spying on their keywords and link performance!