Marigold Engage vs. Yesmail360i

If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes.

Incentivized

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider

Incentivized

• StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
• StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
• StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.

Incentivized

• The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
• The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
• YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.

• Better data integration
• Friendlier user interface
• Easier guides and instructions

Incentivized

• The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
• The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.

Incentivized

I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.

Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).

Very easy to get a hold of an actual person and quick responses.

Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.

Incentivized

YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.

Incentivized

• Increased employee efficiency due to content blocking
• Lower rate of errors/apology emails due to technical errors

Incentivized

• Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
• Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.

Incentivized