Maptitude

Maptitude has proven to be an easy tool got banker to analyze their lending patterns for CRA and HMDA. In addition, it helps refine and target potential customers based on segmentation models. Given the new 2020 census data, Maptitude is ideal for understanding the changing demographics.

Incentivized

• Geocoding
• Thematic mapping
• Big data

• Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
• The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
• The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.

Incentivized

Caliper are really good at responding to any difficulties you're having ...even if it's your own fault! If I was a US user, I'd immediately give it 10/10, but because I'm in the UK and am an early bird, there are those occasions where I've needed support in our morning, but had to be patient. But it's not an issue.

I was a MapPoint user and was looking for a simple GIS tool to replace it when Microsoft announced that they weren't going to update it any further - actually Maptitude can do masses more than I ever need it for, and it does what I need really well - masses better than MapPoint could do.

• More professional data sets.
• Enhanced analysis ability.

Incentivized