Mailjet vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailjet
Score 9.0 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
Omnisend
Score 8.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$0
Pricing
MailjetOmnisend
Editions & Modules
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
MailjetOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.Omnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
MailjetOmnisend
Features
MailjetOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailjet
8.3
Ratings
4% above category average
Omnisend
7.2
Ratings
10% below category average
WYSIWYG email editor10.00 Ratings8.20 Ratings
Dynamic content6.00 Ratings5.20 Ratings
A/B testing5.00 Ratings8.10 Ratings
Mobile optimization10.00 Ratings8.60 Ratings
Email deliverability reporting10.00 Ratings6.60 Ratings
List management9.00 Ratings6.10 Ratings
Ability to test dynamic content00 Ratings8.20 Ratings
Landing pages00 Ratings9.10 Ratings
Triggered drip sequences00 Ratings4.70 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailjet
10.0
Ratings
26% above category average
Omnisend
6.7
Ratings
14% below category average
Dashboards10.00 Ratings5.70 Ratings
Standard reports10.00 Ratings5.70 Ratings
Custom reports00 Ratings8.70 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mailjet
-
Ratings
Omnisend
9.2
Ratings
14% above category average
Link Tracking00 Ratings9.20 Ratings
Image Validation00 Ratings9.20 Ratings
Inbox Display00 Ratings9.20 Ratings
Email Previews00 Ratings9.10 Ratings
Best Alternatives
MailjetOmnisend
Small Businesses
VerticalResponse
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Score 10.0 out of 10
VerticalResponse
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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Emma by Marigold
Score 9.4 out of 10
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User Ratings
MailjetOmnisend
Likelihood to Recommend
9.0
(0 ratings)
5.8
(0 ratings)
Usability
-
(0 ratings)
8.3
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
MailjetOmnisend
Likelihood to Recommend
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.
Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?
But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.
I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.
Polite. Fast. Warm. Professional.
That’s the standard Omnisend sets — and it's a tough one for competitors to match.
I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.
All the best to the Omnisend team — keep doing what you do!
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Pros
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
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  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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Cons
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
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  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Usability
No answers on this topic
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
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Support Rating
No answers on this topic
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it
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At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
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Return on Investment
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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ScreenShots

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting