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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Intuit MailchimpSalesforce Marketing Cloud
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Intuit MailchimpSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpSalesforce Marketing Cloud
    Considered Both Products
    Intuit
    Chose Intuit Mailchimp
    I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
    Incentivized
    Chose Intuit Mailchimp
    The free plan of Mailchimp works well for middle and small scale businesses. It offers a rich library of email templates and powerful analytics to support the lead generation and brand awareness initiatives of the organization. Customization of templates is a piece of cake …
    Incentivized
    Chose Intuit Mailchimp
    In my opinion, it's cost-effective only and client was comfortable using this tool as they used it for years.
    Incentivized
    Chose Intuit Mailchimp
    Design and user interface and functionality.
    Incentivized
    Chose Intuit Mailchimp
    Constant Contact is antiquated and clunky. Pardot is a huge solution and tied to Salesforce so it’s not aimed at the same user audience. I think Mailchimp is generally just easier to use and costs less than the alternatives on the market currently.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
    Incentivized
    Chose Intuit Mailchimp
    As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is what I inherited from my predecessor in the marketing department. It is more specialized into email marketing than Pardot or Marketo (though both have other benefits that make them really stick out for overall marketing automation), and is vaguely less expensive. Ye…
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has a simpler, easier to use interface for those with less technical expertise.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is not for large organizations with complicated campaigns and conversion labels. It's for simple companies - I wouldn't advise communications teams to use it.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp can compete with and often beat other similarly priced email marketing platforms. It's great for the average user and easy to learn.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive.
    Incentivized
    Chose Intuit Mailchimp
    MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a …
    Incentivized
    Chose Intuit Mailchimp
    We selected MailChimp over these competitors for the following reasons:
    1. Price
      We're small, so pricing is very important to us.
    Salesforce
    Chose Salesforce Marketing Cloud
    I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
    Incentivized
    Chose Salesforce Marketing Cloud
    Mailchimp is great for simple email use. It's straightforward and great for beginners in the email space. It does not offer nearly as much in the way of complexity as Salesforce Marketing Cloud does, so is limited with what it can do. Salesforce Marketing Cloud is much more …
    Incentivized
    Chose Salesforce Marketing Cloud
    I prefer Salesforce Marketing Cloud over Mailchimp.
    Incentivized
    Chose Salesforce Marketing Cloud
    My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.
    Incentivized
    Chose Salesforce Marketing Cloud
    Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy …
    Incentivized
    Chose Salesforce Marketing Cloud
    I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center …
    Incentivized
    Chose Salesforce Marketing Cloud
    We use Mailchimp for email campaigns that are not sales-specific, i.e., press releases. While Mailchimp is good for tracking opens, click-throughs, embedding photos, embedding videos, etc., Pardot works best when integrated both with Google Analytics as well as Salesforce. It …
    Incentivized
    Chose Salesforce Marketing Cloud
    Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
    Incentivized
    Chose Salesforce Marketing Cloud
    My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less …
    Incentivized
    Chose Salesforce Marketing Cloud
    Pardot is far better, but used basic level with MailChimp. Prefer MailChimp's email design capabilities.
    Chose Salesforce Marketing Cloud
    Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past.
    Incentivized
    Chose Salesforce Marketing Cloud
    Salesforce Marketing Cloud offers many opportunities for personalization and supports big data integration. It features powerful tools like SQL for data and AMPscript for email creation. If someone wants to master the platform, it might require some initial learning, which I …
    Incentivized
    Chose Salesforce Marketing Cloud
    While Pardot's integration with Salesforce, segmentation functionality, and automation rules are much more robust than any of its competitors, the email builder lacks even compared to free versions of marketing automation software. For us, the integration and being able to …
    Incentivized
    Chose Salesforce Marketing Cloud
    Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
    Incentivized
    Chose Salesforce Marketing Cloud
    As a user of Infusionsoft and SharpSpring, I wouldn't say that Pardot is the best. Infusionsoft is better overall. Pardot is used by one client of ours. Pardot's lack of good email builder is what puts it lower on the totem pole. It is a bit stronger with reporting and …
    Incentivized
    Chose Salesforce Marketing Cloud
    Pardot is a good tool for medium-sized and smaller sized companies. Working with larger companies I have seen more lean towards Marketo. I have also worked with e-commerce brands that have no use for a marketing automation tool that connects to Salesforce. Starting at a company …
    Incentivized
    Chose Salesforce Marketing Cloud
    I have used parts of the marketing cloud. While certain components of the marketing cloud are better (like social studio), the marketing automation and email marketing components of pardot are better and best suited for our business.
    Incentivized
    Chose Salesforce Marketing Cloud
    We selected Pardot for the SalesForce CRM connector, as a SalesForce CRM company we needed that first and foremost. Overall Pardot is a good e-mail platform that offers robust customization and is meagerly intuitive. MailChimp has less flexibility, but overall is an easier …
    Incentivized
    Chose Salesforce Marketing Cloud
    Not sure, Pardot was at this company before I started.
    Chose Salesforce Marketing Cloud
    We are switching from Pardot to ExactTarget.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    76 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    87%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    No answers on this topic
    82%
    Implementation went as expected
    47 Answers
    Features
    Intuit MailchimpSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    7.8
    488 Ratings
    3% above category average
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    4% above category average
    WYSIWYG email editor8.2453 Ratings8.1118 Ratings
    Dynamic content7.0436 Ratings7.6149 Ratings
    Ability to test dynamic content7.2417 Ratings7.7108 Ratings
    Landing pages7.8337 Ratings7.8117 Ratings
    A/B testing7.4368 Ratings7.9147 Ratings
    Mobile optimization8.7447 Ratings7.3107 Ratings
    Email deliverability reporting8.3475 Ratings8.2128 Ratings
    List management7.5475 Ratings8.6125 Ratings
    Triggered drip sequences7.8328 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    8.1
    10 Ratings
    4% above category average
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    6% above category average
    Lead nurturing automation6.69 Ratings8.3107 Ratings
    Lead scoring and grading10.01 Ratings8.3108 Ratings
    Data quality management6.09 Ratings8.1113 Ratings
    Automated sales alerts and tasks10.01 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    7.2
    60 Ratings
    3% below category average
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    5% above category average
    Calendaring7.448 Ratings8.3100 Ratings
    Event/webinar marketing6.945 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    7.0
    56 Ratings
    7% below category average
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    9% above category average
    Social sharing and campaigns6.250 Ratings8.480 Ratings
    Social profile integration7.847 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    7.2
    473 Ratings
    2% below category average
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    11% above category average
    Dashboards7.6136 Ratings8.4115 Ratings
    Standard reports7.8471 Ratings8.4120 Ratings
    Custom reports6.261 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Salesforce Marketing Cloud
    Feature
    Intuit Mailchimp
    6.5
    57 Ratings
    14% below category average
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    2% above category average
    API7.045 Ratings7.087 Ratings
    Role-based workflow & approvals6.116 Ratings7.486 Ratings
    Customizability5.62 Ratings7.4108 Ratings
    Integration with Salesforce.com6.028 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM4.925 Ratings8.713 Ratings
    Integration with SugarCRM8.12 Ratings7.610 Ratings
    Third-party software integrations7.752 Ratings6.921 Ratings
    Best Alternatives
    Intuit MailchimpSalesforce Marketing Cloud
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpSalesforce Marketing Cloud
    Likelihood to Recommend
    7.9
    (511 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.4
    (51 ratings)
    8.1
    (114 ratings)
    Usability
    8.7
    (380 ratings)
    4.1
    (35 ratings)
    Availability
    9.5
    (6 ratings)
    10.0
    (11 ratings)
    Performance
    8.9
    (7 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.3
    (18 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    3.0
    (17 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    8.0
    (4 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.5
    (6 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Intuit MailchimpSalesforce Marketing Cloud
    Likelihood to Recommend
    Intuit
    If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.
    Read full review
    Salesforce
    I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Intuit
    • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
    • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
    • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
    • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Intuit
    The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    Intuit
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Online Training
    Intuit
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Intuit
    I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
    Incentivized
    Read full review
    Salesforce
    I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
    Incentivized
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    Contract Terms and Pricing Model
    Intuit
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Salesforce Marketing Cloud Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.