TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A

    Postalytics

    Score10 out of 10
    N/APostalytics in Rockland offers direct mail automation technology.

    $199

    per user/per month

    Pricing
    MailCampaignsPostalytics
    Editions & Modules
    No answers on this topic
    Marketer Plan
    $199
    per user/per month
    Pro & Agency Plans
    $399
    per user/per month
    Free Plan
    Free
    Offerings
    Pricing Offerings
    MailCampaignsPostalytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    MailCampaignsPostalytics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    7.6
    1 Ratings
    0% above category average
    Postalytics
    -
    Ratings
    WYSIWYG email editor8.01 Ratings00 Ratings
    Dynamic content8.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages8.01 Ratings00 Ratings
    A/B testing8.01 Ratings00 Ratings
    Mobile optimization7.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management7.01 Ratings00 Ratings
    Triggered drip sequences7.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    8.0
    1 Ratings
    3% above category average
    Postalytics
    -
    Ratings
    Lead nurturing automation8.01 Ratings00 Ratings
    Lead scoring and grading8.01 Ratings00 Ratings
    Data quality management8.01 Ratings00 Ratings
    Automated sales alerts and tasks8.01 Ratings00 Ratings
    Lead segmentation and distribution8.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    8.0
    1 Ratings
    8% above category average
    Postalytics
    -
    Ratings
    Calendaring8.01 Ratings00 Ratings
    Event/webinar marketing8.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Postalytics
    -
    Ratings
    Social sharing and campaigns8.01 Ratings00 Ratings
    Social profile integration8.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    8.0
    1 Ratings
    9% above category average
    Postalytics
    -
    Ratings
    Dashboards8.01 Ratings00 Ratings
    Standard reports8.01 Ratings00 Ratings
    Custom reports8.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of MailCampaigns and Postalytics
    Feature
    MailCampaigns
    7.9
    1 Ratings
    6% above category average
    Postalytics
    -
    Ratings
    API8.01 Ratings00 Ratings
    Role-based workflow & approvals8.01 Ratings00 Ratings
    Customizability7.01 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.01 Ratings00 Ratings
    Integration with SugarCRM8.01 Ratings00 Ratings
    Third-party software integrations8.01 Ratings00 Ratings
    User Ratings
    MailCampaignsPostalytics
    Likelihood to Recommend
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MailCampaignsPostalytics
    Likelihood to Recommend
    MailCampaigns
    It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
    Incentivized
    Read full review
    Postalytics
    Postalytics is well-suited for businesses aiming to execute targeted direct mail campaigns and track their performance. It works best for creating personalized mailers, integrating with digital marketing efforts, and managing mailing lists. However, it's less suited for users seeking Every Door Direct Mail or spamming marketing materials.
    Read full review
    Pros
    MailCampaigns
    • Advanced behavioral targeting based on real-time user interactions
    • AI-powered subject line optimizer for improved open rates
    • Dynamic content blocks that personalize email content at scale
    Incentivized
    Read full review
    Postalytics
    • Direct Mail Marketing
    • Direct Mail Automation
    • Marketing Tech Integrations
    • Triggering Targeted Letters and Postcards in Bulk
    • Quick delivery and tracking
    • Marketing insights
    • QR Codes and pURLs for Personalized Campaigns
    Read full review
    Cons
    MailCampaigns
    • Limited template customization options for complex designs
    • Occasional lag in reporting dashboard updates
    • Absence of a built-in image editor for quick graphic customization
    Incentivized
    Read full review
    Postalytics
    • Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
    • No EDDM
    Read full review
    Usability
    MailCampaigns
    In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
    Incentivized
    Read full review
    Postalytics
    No answers on this topic
    Alternatives Considered
    MailCampaigns
    Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
    Incentivized
    Read full review
    Postalytics
    Postalytics is a direct mail powerhouse, while Sendoso is better for corporate gifting and using it to send physical items to reward employees.
    Read full review
    Return on Investment
    MailCampaigns
    • Increased email open rates by 25% through improved targeting
    • Boosted conversion rates by 15% with personalized content
    • Reduced unsubscribe rates by 30% due to more relevant messaging
    Incentivized
    Read full review
    Postalytics
    • Strongest ROI among all marketing channels - over 213% last year
    • Better connection with existing customers and leads
    Read full review
    ScreenShots